Using the Stats Data

Using the Stats Data

Your organization can use the Statistics tab to get much more insight into donor activity and analyze the ROI of 360MatchPro from a monthly, quarterly, and annual basis. Our recommended approach is to log in to your account at least on a monthly basis to review your statistics each month. 


How to use Statistics Data?

Summary

This section gives you a quick overview of where your donors are in the matching gift submission process based on the date range you have set. 

Ownership: Matching Gift Coordinator/Officer from your organization

You can use this information to view the number of donors in each matching gift status and the total number of matching gift revenue associated with that donor count. 


By Status

This section gives you great insight on the total number of donation records that have an online form available within our database. There is a breakdown by status: 
  1. Waiting for Donor
  2. Match Submitted
  3. Pending Payment 
  4. Match Complete
  5. Unknown Employer
  6. Ineligible 
Ownership: Matching Gift Coordinator from your nonprofit organization

Also included in this section is a table that lists the Top Records within your account. 



You can utilize these statistics to view the number of donation records within each of the donor statuses. It'd be best to focus on the donors in the Waiting for Donor and Unknown Employer status as those two statuses have the potential for increasing your matching gift revenue for your organization. 


Email Statistics

This section gives you great insight into your email deliverability and donor activity with emails. The following information is provided in this section: 
  1. Number of emails sent
  2. Number of emails delivered
  3. Total Emails Opened 
  4. Total Emails Clicked
  5. Graph showing day-by-day comparison of the number of emails that have been sent and how donors have interacted with the emails
Ownership: Matching Gift Coordinator from your nonprofit organization

You can utilize these statistics to understand how donors are interacting with the outreach from 360MatchPro. 





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