Using the Stats Data

Using the Stats Data

Your organization can use the Statistics tab to get much more insight into donor activity and analyze the ROI of 360MatchPro from a monthly, quarterly, and annual basis. Our recommended approach is to log in to your account at least on a monthly basis to review your statistics each month. 


How to use Statistics Data?

Summary

This section gives you a quick overview of where your donors are in the matching gift submission process based on the date range you have set. 

Ownership: Matching Gift Coordinator/Officer from your organization

You can use this information to view the number of donors in each matching gift status and the total number of matching gift revenue associated with that donor count. 



Forms Available

This section gives you great insight on the total number of donation records that have an online form available within our database. There is a breakdown by status for all records as well as the top 100:
  1. Waiting for Donor
  2. Match Submitted
  3. Pending Payment 
  4. Match Complete
  5. Unknown Employer
  6. Ineligible 
Also included in this section is a table that lists the Top Records with Available Forms.

Ownership: Matching Gift Coordinator from your nonprofit organization

You can utilize these forms available statistics to view the number of donation records with an online form available depending on the donor status. It'd be best to focus on the donors in the Waiting for Donor and Unknown Employer status as those two statuses have potential for increasing your matching gift revenue for your organization. 



By Status

This section gives you great insight on the total number of donation records that have an online form available within our database. There is a breakdown by status: 
  1. Waiting for Donor
  2. Match Submitted
  3. Pending Payment 
  4. Match Complete
  5. Unknown Employer
  6. Ineligible 
Ownership: Matching Gift Coordinator from your nonprofit organization

Also included in this section is a table that lists the Top Records within your account. 



You can utilize these statistics to view the number of donation records within each of the donor statuses. It'd be best to focus on the donors in the Waiting for Donor and Unknown Employer status as those two statuses have the potential for increasing your matching gift revenue for your organization. 


Email Statistics

This section gives you great insight into your email deliverability and donor activity with emails. The following information is provided in this section: 
  1. Number of emails sent
  2. Number of emails delivered
  3. Total Emails Opened 
  4. Total Emails Clicked
  5. Graph showing day-by-day comparison of the number of emails that have been sent and how donors have interacted with the emails
Ownership: Matching Gift Coordinator from your nonprofit organization

You can utilize these statistics to understand how donors are interacting with the outreach from 360MatchPro. 




Plugin Usage 

This section gives you great insight into how often the plugin was used on your organization's website. You get to learn the following information: 
  1. Number of times a donor navigated to the page your plugin is on
  2. Number of times a donor access matching gifts information using the plugin
  3. Top Companies Selected in the past 12 months
  4. Instances of donors navigating to matching gifts forms via email links or the search tool
  5. Instances of donors navigating to company guidelines via email links or the search tool 
Ownership: Matching Gift Coordinator or Corporate/Community Coordinator from your nonprofit organization

You can utilize this matching gift data to view each top company identified and view their guidelines to see if your organization is eligible for a matching gift request. If your organization is identified as ineligible, feel free to reach out to that company's matching gift program to advocate for matching gifts based on where your donors have identified that they work. You can even use the number that your donors have searched for that company as an accurate depiction of how many donors work for that top company identified with a matching gift program. 





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