This article walks through Double the Donation's recommended best practices for managing your 360MatchPro account to see the greatest success with the platform.
DTD Best Practices for 360MatchPro
When your organization is fully set up with 360MatchPro, meaning you have completed the following steps:
- Integrating your donation platform and/or CRM
- Enabled the automated outreach: At least 2 emails in the match eligible email stream and 1 email in the unknown company email stream
- Configured email sending so all of the matching gift emails come from your organization's domain
- Add our plugin on a dedicated matching gift page on your website
There is an opportunity for you to see much success with 360MatchPro moving forward and see a significant ROI in matching gift revenue in year 1 (20% -50% increase in matching gift revenue). However, this is achieved by following our Best Practices and driving those matches to completion. Below are our 5 Best Practices we highly recommend following to see that significant ROI in matching gift revenue each year:
1. Passing in at least 90% of individual contributions (offline and online donations)
- Donation form(s) and CRM integrated with 360MatchPro
- The streamlined search tool is on your donation form.
- Turn on 360MatchPro’s automated outreach: match eligible and unknown employer email streams.
Staff Time Required: This requires minimal ongoing staff time.
The key is to spend time initially ensuring you’re passing nearly all your donations (90% - 100%) into 360MatchPro, our matching gift tools are integrated into your donation experience, and that your 360MatchPro account is fully set up with our automated, personalized follow-up emails enabled to encourage more donors to submit their matches.
What you need to do for online donation forms: Add our streamlined search tool to all of your online donation forms
Placing the search tool on your donation form increases the utilization of the tool. When our search tool is on the donation form, donors are 2.5x more likely to use the tool and identify their employer resulting in more donors identifying them as match eligible while giving. We can then provide those donors with the correct matching gift forms in the matching gift email after they give their donation. Learn more here about the benefits of adding our streamlined search tool to the donation form.
We integrate with over 60+ donation platforms, peer-to-peer platforms, crowdfunding platforms, wealth screening platforms, and CRMS. View our knowledge base to learn more about the donation platforms that we integrate with. If you aren't able to find the donation platform on this list, email us at email@example.com and we can help answer your question.
What you need to do for offline donations:
Capturing offline donations allows these donors to indicate who their employer is. If the donor is match eligible, 360MatchPro can provide those donors with the correct matching gift form so they can easily initiate their matching gift request.
View this list to learn more about the CRMs we integrate with. If you aren't able to find the CRM your organization currently uses, email us at firstname.lastname@example.org and we can help answer your question.
2. Follow up with donors in the Eligible But Not Submitted Report
3. Update donors to "Pending Payment" or "Match Complete"
The nonprofit organization has a dedicated staff person or team that focuses on the consistent follow-up to those donors match identified and tracking the full lifecycle of the matching gift process for their donors. So what is the lifecycle of a matching gift and how does 360MatchPro track that cycle?
Donor donates to your organization
Donor initiates matching gift requests with their employer
Option A - Non-verification (Benevity, YourCause, Brightfunds)
Option B - Verification (CyberGrants/Easy Match).
The nonprofit receives the matching gift funds
What you need to do for this best practice approach: When the match-eligible donor submits their match to their employer, you as the nonprofit will receive either a verification email or non-verification based on the matching gift vendor. If your organization receives a verification email from a vendor like CyberGrants or Easy Match, a team member can change the status of that donor to "Pending Payment". Please keep in mind that not all companies will require verification so the "Pending Payment" isn't often used.
When the nonprofit receives the matching gift funds (typically within 1-3 months), the team member can log in to 360MatchPro, search for the donor, and change the status of the donor to "Match Complete." Most of our clients that take this approach, use the "Match Complete" status only when they receive funds. Want to learn more about donor statuses? View this article here.
Now when you consistently track the lifecycle of a matching gift through 360MatchPro, the statistics in your account will be an accurate representation of the matching gift funds received. See the example that shows a breakdown by status. You can see below that in the past year, the nonprofit organization updated statuses to both "Pending Payment" and "Match Complete." Learn more about using statistics in 360MatchPro.
This is the only way you can see in 360MatchPro when funds have been received if your organization manually updates the statuses to "Pending Payment" and "Match Complete."
4. Portal Verification
Although 360MatchPro doesn't automatically track when your nonprofit receives matching gift funds, our matching gift software can give you more insight into match-eligible donors and donors who have initiated their matching gift requests to their employers. Below is guidance on developing an internal plan on how to handle portal management:
Consistent Log-in Credentials
Master list of portal links
Define ownership for portals
Determine a strategy for proactive checking portals.
Record matches in 360MatchPro.
Update donors on the match status (Acknowledgment/Reconciliation).
Educate staff on portals.
Collaborate with vendors
5. Market Matching Gifts in every fundraising opportunity with your donors.
Here are some of the recommended locations to market matching gifts
- Donation Process (Donation form and/or confirmation screen)
- Dedicated Matching Gift Page
- Provide easy access to matching gift info in the Navigation Bar
- Ways to Give Page
- Emails to donors (receipt pages & and automated matching gift email outreach through 360MatchPro)
- Throughout social media platforms (Facebook, Twitter, etc)
For more examples and marketing resources, log in to your 360MatchPro account and Navigate to Resources --> Marketing Assets (on the left-hand menu).
Additional resources to take advantage of as a 360MatchPro client:
- On-demand Webinar Training
- In-app support articles & and training videos
- Comprehensive Knowledge Base