Why Add the Streamlined Search Tool to Your Donation Form?
Embedding the search tool on the donation form is the highest-impact placement for increasing employer identification and match eligibility detection.
1. Increased Utilization
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Donors are significantly more likely to use the search tool when it appears during the donation experience rather than after completing their gift.
2. Donor-Friendly Behavior
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The search tool should always be optional, not mandatory.
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Do not require a donor to enter a corporate email address.
3. Higher Company Identification Rates
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When donors provide employer information during the donation process, Double the Donation can immediately determine match eligibility.
4. Instant Matching Gift Information
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The confirmation page displays personalized matching instructions and submission forms as soon as the employer is known.
5. No “No Match Found” Interruptions
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On the donation form, the search field automatically converts to freeform text if the donor’s entry does not match a company.
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This eliminates any “no match” errors that could disrupt the donor’s flow.
6. No Negative Impact on Conversion
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Based on partner data, adding the search field does not lower donation form conversion rates.
2. Real-World Performance Impact
Double the Donation clients who embed the streamlined search tool on their donation form see: A 2.58x increase in usage
This means more donors identify their employers, and more matching gift revenue is captured automatically.
3. Example of Search Tool on a Donation Form
An embedded screenshot demonstrating how seamlessly the search field integrates into a professional donation form layout.
4. What If You Decide Not to Place It on Your Donation Form?
Some organizations choose to display the search tool only on the confirmation page. However:
Lower Utilization
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Fewer donors use the search tool when it appears only after the donation is complete.
Higher “Employer Identification in Progress” Rates
- Organizations that rely solely on confirmation-page usage see more donors without identified employers—leading to:
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More manual follow-up
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Lower match eligibility identification
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A weaker donor experience
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5. Best Practice: Add It Everywhere
Once you determine that the search tool belongs on your primary donation form, Double the Donation recommends expanding usage across all digital giving experiences:
Recommended Placement Across All Forms
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Peer-to-peer fundraising forms
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Crowdfunding pages
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Special event registration/donation forms
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Any custom donation or payment form
This ensures the highest employer capture rate across your entire donor ecosystem.