Within the Statistics tab, you can find more detailed reporting about your 360MatchPro account. You'll be able to gain insights on the donor activity with 360MatchPro's automated emails and analyze the ROI of 360MatchPro from a monthly, quarterly, and annual basis.
The statistics that you gain insights on includes:
- Forms available
- By Status
- Email Stats
- Plugin Usage
The summary's sections show you where your donors are in the matching gift submission process. You'll be able to see the total number of donors in that status and the total number of matching gift revenue associated with that donor count. The summary section is broken into two tables:
- Breakdown by Status
- Forms available broken down by status ( donation records that have an online form available within our database)
On the top of the summary's section, you're able to filter donation records by date range and campaign name.
Within the Forms Available tab, you are able to see donation records that have an online form available within our database so the donor can easily submit their matching gift to their employer. The Forms tab is broken into two graphs:
- Forms available broken down by status
- Forms available broken down by status - Top 100
Top Records with forms available
When you scroll down below the two tables in the Forms Available tab, you'll see the top donation records with an online form readily available to the donor so they can submit their matching gift request. This online form comes from our comprehensive matching gift database and donors can access this form when they have identified where they work. Their status will be in the Waiting for Donor status as you are waiting on them to submit their matching gift request. You have the ability to filter these donation records.
The Status section will show you the number of donors within each status and the total matching gift revenue associated with that status. The two tables are as follows:
- Breakdown by status - All
- Breakdown by status - Top 100
When you scroll down below the two tables in the Status tab, you'll see the top donation records and you have the ability to filter these donation records. You also can send manual emails to these donors as a follow-up.
If you are looking for email insights on how your donors have interacted with emails, you should use the Email Stats page. The Email Stats section shows you the following information:
- Total number of Emails Sent
- Total number of Emails Delivered
- Total number of Emails Opened
- Total number of Emails Clicked
You'll also see a graph that can show you a day-by-day comparison of the number of emails that have been sent and how donors have interacted with the emails.
The plugin usage section gives you insight on how often the plugin was used on your dedicated matching gift page and how the donors have interacted with that plugin. The plugin usage statistics include the following:
- Number of times the plugin was seen in the past year
- Number of times a company was found in the past year
- Top Companies Selected in the past year
- A further breakdown comparing email links to search tool usage
Training Video: Stats