Double the Donation Matching: Account Overview
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      2. Getting Started
      3. Double the Donation Matching: Account Overview

      Getting Started: Email Customization Overview

      This article gives an overview of the customization options available for matching gift emails.

      Email Customization

      Email Sending - From Address and Reply-To Address

      Email Sending Limits

      Email Appearance

      Email Footer Text

      Ineligible Reason Survey

      Email Redirect Customization

      Training Video: Customize Emails

      Email Customization

      Double the Donation Matching gives you the ability to customize the matching gift emails that are sent to donors. You can find these configuration options under the Email Customization section of your Double the Donation account.  Read on for an overview of each option.
       

      Email Sending - From Address and Reply-To Address

      By navigating to Email Customization --> Sending, you can set the From Email Address, Reply-To Email Address (optional), and the From Email Name.

       

      Then we highly recommend completing the DNS setup. This setup ensures that the matching gift emails are coming from your organization’s domain and email address rather than Double the Donation's domain and email address. When this is not set up properly, emails come from matchinggifts@doublethedonation.com. 
       

      Any Reply-To email address you specify applies only to emails sent after that address is saved in your settings as the Reply-To. Any emails sent before the Reply-To email address is saved would reply to the From email address if no Reply-To was specified at the time the original email was sent.

       

      Learn more about DNS Setup:

      Email Sending Limits

      Navigate to Email Customization --> Sending to view the Email Sending Limits. You can limit the number of emails sent to all donors based on a range of factors such as:

      1. X emails per Y days to a single email address

      2. Recurring donations from the same email address

      3. Upper or lower donation dollar amounts

      4. Future email sending limits after a donor is marked as likely closed

      5. Specify to email only donors in specific countries

       

      Read this article to learn about email-sending limits and restrictions.

       

       

      Email Appearance

      Navigate to Email Customization --> Appearance to edit the email appearance. To fit your organization's overall branding, you can change the appearance of the Double the Donation matching gift emails sent to donors by doing the following:

      1. Upload a new logo image

      2. Upload a new header image (if you'd like to change the default header image already set within your automated emails)

      3. Change the Primary Color Theme

      4. Change the Secondary Color Theme

      5. Change the wording of the buttons and the color of the buttons 

       

      Read this article to learn more about customizing the appearance of your emails.

       

      Email Footer Text

      Navigate to Email Customization --> Redirects --> Email Footer Text to add text to the footer of the matching gift emails. Once you have added your text, select 'Save Email Settings.'

       

      Ineligible Reason Survey

      Navigate to Email Customization --> Redirects --> Ineligible Reason Survey to edit the messaging of the ineligible survey. Once you have completed your edits, select 'Save Changes.'

       

       

      Read this article to learn more about what happens when a donor clicks "My donation is not eligible for a matching gift"

      Email Redirect Customization

      Navigate to Email Customization --> Redirects --> Email Redirect Customization to edit the email redirect pages. Within Double the Donation's emails, we include different buttons and links that donors can click to:

      1. Indicate they submitted their matching gift

      2. Indicate their gift is ineligible 

      3. Unsubscribe from matching gifts emails via Double the Donation Matching

       

      When they're blank, your matching gift emails sent through Double the Donation will automatically include default URL links to pages designed by Double the Donation's team with the appropriate messaging. These are designed to work well for all organizations. You can also optionally customize these URLs in your matching module. Navigate to the Settings section of your Double the Donation account and add your custom URLs, if applicable.
       
       

      Most organizations leave these two fields blank and use Double the Donation's default URLs. These fields are typically only used by large nonprofits who choose to create custom pages on their websites rather than using Double the Donation's default pages.

      If your organization saves a custom redirect URL in the first field, for donors indicating they've submitted a matching gift request, your donors will not be able to mark previous donations as submitted using this link. Learn more about this functionality here.

      Training Video: Customize Emails