Double the Donation Matching Module Email Redirects Pages
Default Email Redirect Pages [recommended]
1. "I've submitted my matching gift request!"
2. "I'm not eligible for a matching gift"
3. "Unsubscribe from matching gift emails."
Double the Donation Volunteering Module Email Redirect Page
"Unsubscribe from volunteering emails"
Double the Donation Matching Module Email Redirects Pages
Double the Donation Matching Module Email Redirects Pages
When donors click buttons or links inside automated emails from Double the Donation, the system performs two actions simultaneously:
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✓ Updates the donation record appropriately
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✓ Redirects the donor to a follow-up landing page with contextual messaging
These redirect pages are automatically generated and dynamically tailored based on the donation’s data and status.
Default Matching Module Redirect Pages
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“I’ve submitted my matching gift request!”
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“I’m not eligible for a matching gift”
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“Unsubscribe from matching gift emails.”
We recommend that you use the default email redirect pages. These are designed to work well for all organizations. View the default pages below.
Default Email Redirect Pages [recommended]
Double the Donation strongly recommends using the defaults. They are optimized for donor clarity, data quality, and matching gift revenue generation.
1. "I've submitted my matching gift request!"
Dynamic Components of This Page
The redirect page changes depending on what the matching module already knows about the donation:
A. Donors in “Employer Identification in Progress”
This version includes:
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A request for the donor to search for and select their employer
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A correction option if they clicked the button by accident
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A message explaining why employer identification is still needed
Purpose:
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✓ Collect employer information
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✓ Help donors discover eligibility
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✓ Allow donors to close out the gift if not match-eligible
B. Donors Whose Employers Use Workplace-Giving Software
Donors see different messaging depending on whether the corporate giving software supports auto submission with Double the Donation.
If so:
If not:
C. Donors Whose Employer Data Is Incomplete
The system requests updated matching gift program information when company guidelines/forms are missing.
Purpose:
- Improve future donor journeys by crowdsourcing updated employer match data.
D. Donors Whose Employers Use the Double the Donation Standard Matching Gift Form
Demonstrates messaging encouraging donors to explore CSR platforms that can simplify matching gift submissions.
E. Donors with Previous Gifts Still in “Waiting for Donor”
Donors may be asked whether they submitted match requests for previous unmatched donations.
Features include:
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List of past donations
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“Select All” option
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“Mark as Submitted” button
F. Additional Sections Shown to All Donors
Added components such as:
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Other ways to make an impact modules
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A link to correct accidental clicks
These elements do not appear on the employer-identification version of the page.
2. "I'm not eligible for a matching gift"
Learn more about the ineligible survey and review customization options in this article.
Note: If your organization has edited the "I'm not eligible for a matching gift" redirect URL in the email customization settings, the donor will be sent to this custom URL after interacting with the ineligible survey and selecting the "Submit" button.
The bottom of the page includes additional calls to action encouraging donors to explore other ways to engage.
3. "Unsubscribe from matching gift emails."
When a donor clicks the "Unsubscribe from matching gift emails." link in the matching module automated email pictured below, they are redirected to a default confirmation page.
The confirmation redirect page is simple:
Double the Donation Volunteering Module Email Redirect Page
The Volunteering module includes a link labeled “Unsubscribe from volunteering emails.”
When clicked:
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✓ The donor is immediately unsubscribed
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✓ They are redirected to a default confirmation page
Double the Donation recommends keeping this default unless your organization has specific requirements for custom unsubscribe pages.
"Unsubscribe from volunteering gift emails."
When a donor clicks the "Unsubscribe from volunteering gift emails." link in the volunteering module automated email pictured below, they are redirected to a default confirmation page.
The confirmation redirect page is simple:
Optional Email Redirect Customization [not recommended]
Organizations may optionally override default redirect URLs.
Navigate to:
Settings → Email Settings → Redirects → Email Redirect Customization
Matching Module Email Redirects:
Volunteering Module Email Redirects:
Most organizations leave these fields blank and use the matching module's default URLs.
These fields are typically only used by large nonprofits who choose to create custom pages on their websites rather than using the matching module's default pages.
You can customize your pages on your organization's website and redirect donors to those instead. Go through the following steps:
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Settings
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Email Settings
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Scroll down to "Email Redirect Pages"
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Enter your organization's URLs
When a donor identifies in the the matching module automated emails that they've submitted a match, redirect them to a thank you page like the example below:
When a donor identifies in the the matching module automated emails that their donation is not eligible for a match, redirect them to a page like the example below:
Note: The "Unsubscribe from matching gift emails" link in a test email will always redirect to Double the Donation's test page, not the live default page or the custom URL your organization has set, if you have optionally done so. To test the unsubscribe redirect page functionality, use a real record in Double the Donation.