Customize Email Appearance

Below is the default header image; if you'd like to change the default header image then "Upload New Header Image" within Email Settings --> Email Appearance.

Matching Module Default Header:

Please note: if you update the email theme's primary color, the default image header color will update to your selection.

Custom Header Image

Custom headers allow you to reinforce your brand identity beyond the logo. Examples of how organizations incorporate:

Sent on behalf of Because Justice Matters.

This custom header for Because Justice Matters allowed them to incorporate their organization's brand font and imagery while continuing to relay the message about donation matching.

Sent on behalf of Rebuilding Together.

In this example, Rebuilding Together chose to incorporate branded text and imagery, in addition to their logo, which would then appear twice in their email.

Sent on behalf of the Travis Manion Foundation.

The Travis Manion Foundation chose to use the header to include the organization's imagery and language, rather than language about donation matching.

Email Theme Primary Color

The primary color within emails is the main color that will be shown. The default header image will be the same as the primary color (see image above).

Email Theme Secondary Color

The secondary color within emails is often the color that is seen for secondary items within the emails such as the end of the email if a donor has an online form available and the email includes company information: See the example below.

Modifying Matching Gift Emails Button Links

Within the automated matching emails, we recommend including the following links:

a link where a donor who has an online matching gift form available within our database will be directed to that online form
a link where the donor can be directed to search to see if their employer has a matching gift program
a link where a donor can identify if they not eligible for a matching gift request
a link for the donor to indicate that they've submitted a matching gift request

The following steps can apply to editing any of the automated email streams. Below is an example of how the links appear by default with our recommended, automatic configuration in a Match Eligible initial email. Your email links will appear this way automatically if the box next to “Display donor action as steps” (within Email Settings) is checked.

Modifying Volunteering Gift Emails Button Links

Within the automated emails, we recommend including the following links:

a link where a donor who has an online volunteer grant and PVTO forms available within our database will be directed to that online form
a link where the donor can be directed to search to see if their employer has a volunteer program

Volunteer Incentives Available email:

Discover Volunteer Incentives email:

Editing Email Button Colors (Matching and Volunteering)

You automatically have the option to modify the colors of the buttons.

Go to Email Customization → Appearance
Scroll to the button you want to change
Click the color value (e.g., #084C9E)
Choose a new color from the selector

To change the color, click on the color letters/numbers to select the best color for your organization. You can use ColorPick Eyedropper as a computer tool to get the right colors that will match your organization's overall branding.

Editing Matching Gift Button Email Texts

You can edit the wording of the link buttons by unchecking the box next to “Display donor action as steps,” which will modify the email design to feature wording you customize on the buttons rather than the default “Click here”.

Once you uncheck this box, you will see fields appear under each button where you may edit the wording. For custom wording, type in the Custom Text field to edit the wording on the corresponding button you’d like to change.

Scroll down to click the Save Email Settings button for your changes to apply.

After you edit and save, here is how your custom buttons will appear in an email:

Customize Email Appearance

This article walks through how to update and customize the appearance of Double the Donation emails, such as the logo, header image, link and button colors.

Email Appearance

Your organization's logo

Header image