This article defines what it means to have a fully set up Double the Donation Matching account and recommended next steps once your account is fully setup.
2. Complete the Recommended Actions in Each Reporting Tab
3. Update donors to "Pending Payment" or "Match Complete"
Don’t Forget: You Can Also Leverage Volunteer Grant Opportunities & Payroll Giving Program
Make the Most of Your Plugin Page
When your organization is fully set up with Double the Donation Matching, you have completed the following steps:
- Integrated your donation platform(s) and/or CRM with the matching module, ensuring at least 90% of your online and offline donations are flowing into the system.
- Enabled automated outreach: At least 2 emails in the match-eligible stream and 1 email in the identification-in-progress stream.
- Configured email sending so all matching gift emails are sent from your organization’s domain.
- Added our plugin to a dedicated matching gift page on your website to drive donor engagement.
At this point, your organization is in a great position to begin seeing strong results. Many nonprofits using Double the Donation’s matching module see a 20%–50% increase in matching gift revenue in the first year alone — especially when following best practices and completing match cycles.
Best Practices to See ROI:
1. Portal Verification
2. Complete the Recommended Actions in Each Reporting Tab
3. Update donors to "Pending Payment" or "Match Complete"
Don’t Forget: You Can Also Leverage Volunteer Grant Opportunities & Payroll Giving Program
If your organization collects volunteer hours or encourages recurring payroll gifts, be sure to leverage that information! Many companies offer volunteer grants — monetary donations awarded to nonprofits based on an employee's volunteer time — and payroll giving options that allow employees to donate directly from their paychecks.
These giving opportunities are often underutilized but can bring significant added value to your fundraising strategy.
- Volunteer Grants: Companies donate funds based on their employees’ volunteer time.
- Payroll Giving: Allows employees to donate directly from their paychecks — a reliable and low-effort source of recurring revenue.
Encourage your supporters to check if their employers offer these benefits. With Double the Donation, you can track volunteer grant submissions and payroll contributions, then follow up just as you would with matching gifts — all within the same streamlined system.
Tip: Treat these donors as high-value supporters. They’re not only giving time or money — they’re also engaging deeply with your mission and may be likely to increase their support over time.
For more information about Volunteer Grant Opportunities, click here.
For more information about Payroll Giving Opportunities, click here.
Make the Most of Your Plugin Page
Your plugin is live on your website — now what? Think of it as your central hub for corporate giving. It’s more than just a matching gift search tool — it also supports volunteer grants and payroll giving capabilities when available through a donor’s employer.
Drive traffic to your plugin page from key engagement points like:
- Post-donation confirmation screens
- Email receipts
- Newsletters
- Volunteer sign-up or recap pages
- “Ways to Give” or “Get Involved” sections of your site
The more visibility you give to your corporate giving tools, the more opportunities you create to boost revenue, deepen donor engagement, and strengthen corporate partnerships. Promoting all three opportunities — matching gifts, volunteer grants, and payroll giving — ensures you're capturing the full potential of donor generosity.