Can 360MatchPro integrate with GiveCampus and Kindsight (formerly UC Innovation)?

This article walks through how Double the Donation can integrate with both GiveCampus and Kindsight to ensure complete matching gift coverage.

DTDGiveCampusKindsight- Integration Graphic


How it Works


Getting Started

GiveCampus - Kindsight - 360MatchPro FAQs


360MatchPro is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a 360MatchPro account to activate the matching gift functionality within your partner platform. Not a 360MatchPro client? Schedule a demo at


360MatchPro has the capability to integrate with many platforms, including GiveCampus and UC Innovation. Using 360MatchPro, GiveCampus, and UC Innovation, your organization can maximize matching gift revenue and ensure no matching gift opportunities fall through the cracks. These seamless integrations are used by many fundraisers to double their donations with the help of 360MatchPro's automation.

How it Works

The UC Innovation and DonorPerfect integrations allow you to seamlessly identify match-eligible donors from your GiveCampus donation forms and automatically pass all offline gifts from your UC Innovation CRM into 360MatchPro. Then, 360MatchPro's automation gets to work, providing the right matching gift next steps to donors to help them drive their matching gift requests to completion.

360MatchPro Exclusion Rules

When integrating a donation form and CRM (like GiveCampus and UC Innovation) to 360MatchPro, you should ensure that you review our "Managing Multiple Integrations" article, and that you have our default exclusion rules setup to stop duplicate donation records from flowing in to 360MatchPro. This exclusion rule prevents donation records that contain the same email address and donation amount within your desired period of days from being imported into 360MatchPro:

Duplicate donation settings screenshotEnable the duplicate donations exclusion rule to prevent duplicate donations from flowing into 360MatchPro.

In addition to our standard exclusion rules, you can also set custom exclusion rules within 360MatchPro. This dynamic feature allows you to prevent your desired exclusions from being imported into 360MatchPro.

If you are using multiple integrations, such as a CRM and a donation form, each platform that records donation data might send slightly different amounts to 360MatchPro. For example, one system might include a processing fee in the total donation amount, while the other system removes all fees and just stores the donation portion of the charge as the total amount. In these cases, we highly recommend using the additional filter to exclude records with the same email address and donation amounts within 20% of each other. The 20% buffer is calculated to catch most of these discrepancies based on industry averages for processing fees, platform fees, transaction fees, etc.


Custom exclusion rule screenshotCreate custom exclusion rules to exclude records within 20% donation amounts of each other.

See how the data flows across platforms below:

DTD_GiveCampus_UCI - Data flow chartUsing this data, 360MatchPro can automate matching gift messaging and help to drive matching gift requests to completion.


Using these three platforms together, your organization can identify match-eligible donors and alumni. Then, present them with tailored matching gift information whether the gift was online through your GiveCampus donation form or recorded in your UC Innovation ascend CRM.


360MatchPro integrates seamlessly with both GiveCampus and ascend, meaning you can get started with each integration in a matter of minutes and rest assured that 360MatchPro will tag and track and match-eligible donors to submit their matching gift requests, no matter what platform the donation record came from.


These integrations are equipped with settings to avoid duplicate tracking and outreach, meaning your donors will not receive multiple matching gift messages even if you are tracking transaction information from both your donation forms and CRM.

Getting Started

To get started, follow the step-by-step integration guides to connect your 360MatchPro account to your GiveCampus and UC Innovation accounts. Then, make sure to check out our resource on managing multiple integrations to ensure your account doesn't produce duplicate records.

1. GiveCampus Integration Guide

2. UC Innovation Integration Guide

3.  Managing Multiple Integrations

GiveCampus - Kindsight - 360MatchPro FAQs

Q: I don’t have a 360MatchPro account. How do I get one?

A: Visit to request a demo! Make sure you mention that you use GiveCampus and UC Innovation in your demo request form.


Q: I'm an existing 360MatchPro client. Where do I find my credentials?

A: Login to your 360MatchPro portal at Navigate to "Settings" and then "API Keys". If you do not see your API keys available, you might not have the account tier necessary for this functionality.  To get started with a different account tier, visit
Q: Why should I integrate both GiveCampus and Ascend with my 360MatchPro account?
A:  Integrating all of your available fundraising platforms with 360MatchPro ensures no matching gift record falls through the cracks. By utilizing multiple integrations, your organization can ensure matching gift outreach is conducted for every relevant donation along with actionable insights recorded for each of your match-eligible supporters.
Q: How does 360MatchPro integrate with GiveCampus and Kindsight?
A: The GiveCampus and UC Innovation integrations allow you to seamlessly add 360MatchPro’s matching gift search functionality to your donation forms and automatically pass all donations records from your CRM into 360MatchPro. Then 360MatchPro’s matching gift marketing automation goes to work providing the right matching gift forms, guidelines, instructions, and next steps to your donors to help you drive revenue.
Q: Will matching gift information flow back into either of these platforms?
A: At this time, select matching gift program information can be accessed within the ascend platform. You can also use your 360MatchPro dashboard to tag and track matching gifts through the matching process.
Q: How do you avoid duplicate records from flowing in from both GiveCampus and Kindsight?
A: GiveCampus, UC Innovation and 360MatchPro are designed to work together - so you can easily prevent duplicates with a couple of clicks. By setting a limit for duplicate donations within your 360MatchPro settings, you can ensure clean data within your 360MatchPro account.
Q: What types of gifts flow from UC Innovation's ascend CRM into 360MatchPro?
A: Standard gifts, recurring gifts, or payments on pledges create a matching record in ascend and are then sent to the 360MatchPro platform.