Within 360MatchPro's emails, we include different buttons that donors can click to:
- Indicate they submitted their matching gift
- Indicate their gift is not matching eligible
- Unsubscribe from emails from your organization
When a donor clicks these buttons, 360MatchPro simultaneously 1) appropriately updates the donation details in your account and 2) sends the donors to a new page with follow-up messaging appropriate to the situation. 360MatchPro will automatically link to default pages designed by 360MatchPro's team with the appropriate messaging.
If your organization would like to provide custom messaging instead, you can create pages on your own website and link the buttons in 360MatchPro emails to those pages instead.
We recommend that you use the default email redirect pages. These are designed to work well for all organizations. View the default pages below.
Default Email Redirect Pages [recommended]
Different default redirect pages appear for each button in a 360MatchPro automated email. Review the sections below to see what the button in the 360MatchPro email looks like and what the different components of the default email redirect pages look like.
1. "I've submitted my matching gift request!"
When a donor clicks the "I've submitted my matching gift request!" button link in a 360MatchPro automated email pictured below, they are redirected to a default thank you page.
This default redirect page is dynamic, meaning that it changes depending on what 360MatchPro knows about the donation or the donor. For this reason, we have provided each individual dynamic component below. To see examples of what the full redirect page could look like, scroll all the way to the bottom of this article to the "Attachments" section.
Donors in "Unknown Employer" status
If the donor's employer has not yet been identified by 360MatchPro -- as in, they are currently in the "Unknown Employer" status -- they will be redirected to this page:
The purpose of this page is:
- If the donor simply forgot to provide their company name but has in fact submitted their matching gift request --> Collect their employer name to update your records, improving your data coverage.
- If the donor has not yet submitted their matching gift request but could be eligible and is looking for more assistance --> Help them discover their eligibility and guide them through the matching gift process, improving your matching gift revenue.
- If the donor selected the button in error and is not eligible for a matching gift --> Provide them an easy way to mark themselves ineligible, improving your records and ability to appropriately communicate with this donor.
Donors whose employers use workplace giving software to manage their matching gift program
Donors will see one of two messages, depending on whether their employer's workplace giving platform has enabled autosubmission
with Double the Donation.
Donors whose employers' matching gift program information in Double the Donation's database is incomplete
Matching gift programs change all the time, and donors/employees are an amazing resource for the forms, guidelines, and program details that all donors need to complete their matching gift requests. When a donor's employer is missing crucial information in the Double the Donation database, we take this opportunity to ask them to provide us more information about the company program. This information helps us steward other donors through the same company program in the future!
Donors whose employers use the Double the Donation Standard Matching Gift Form
If the donor's employer uses the Double the Donation Standard Matching Gift Form for matching gifts, we're glad we could help their organization with matching gifts! But we also know that their matching gift submission process could be even better if they worked with one of our corporate vendor partners. We give the donor the opportunity to explore workplace giving providers at this point.
Donors who have submitted previous gifts to your organization and not indicated whether they have submitted them for matching
If there are previous donations from this donor in your account, and those previous donations are still in the "Waiting for Donor status," 360MatchPro takes the opportunity to get an update on these donations for your organization. The "I submitted my match" thank you redirect page will ask the donor to indicate if they also submitted previous gifts in a "Waiting for Donor" status to be matched and provide basic information about these gifts for the donor to review. The donor now has the opportunity to select the appropriate gifts and mark them as submitted. If there is more than one record in the list, a "Select All" option will appear as well.
At the bottom of all these thank you pages (except the first one for unknown employer donors), the following additional sections will appear.
One section to encourage donors to explore other ways to make an impact:
One section that allows donors to correct their mistake if they clicked the button on accident:
2. "I'm not eligible for a matching gift"
When a donor clicks the "I'm not eligible for a matching gift" link in a 360MatchPro automated email pictured below, they are redirected to a default survey redirect page.
The top of the survey redirect page will ask them to select the reason they are ineligible for a matching gift:
The bottom of the survey redirect page provides other ways that your donors can make an impact even if they aren't eligible for matching gift programs:
3. "Unsubscribe from matching gift emails."
When a donor clicks the "Unsubscribe from matching gift emails." link in a 360MatchPro automated email pictured below, they are redirected to a default confirmation page.
The confirmation redirect page is simple:
Optional Email Redirect Customization [not recommended]
You can optionally customize these URLs from within your 360MatchPro. Navigate to Email Customization --> Redirects. Scroll down to see "Email Redirect Customization" and add a custom URL.
Most organizations leave these fields blank and use 360MatchPro's default URLs.
These fields are typically only used by large nonprofits who choose to create custom pages on their own websites rather than using 360MatchPro's default pages.
You can customize your own pages on your organization's website and redirect donors to those instead. Go through the following steps:
- Email Settings
- Scroll down to "Email Redirect Pages"
- enter in your organization's URLs
When a donor identifies in the 360MatchPro automated emails that they've submitted a match, redirect them to a thank you page like the example below:
When a donor identifies in the 360MatchPro automated emails that their donation is not eligible for a match, redirect them to a page like the example below:
When a donor clicks in the 360MatchPro automated emails to unsubscribe from emails, we'll automatically unsubscribe the donor from our system, and then redirect the donor to the page you specify in the redirect field "Page donors will be sent to after they unsubscribe" like the example below: