This article provides an overview of the Dashboard in your Double the Donation account and explains the reports and statistics featured on the Dashboard.
Bird's-Eye View Stats
Donor Engagement
Donor Event Feed
Company Leaderboard
Match Eligible Donations Leaderboard
The Dashboard provides a great overview of your Double the Donation account based on the donation records flowing into your portal and provides general reporting on the donation records.
Bird's-Eye View Stats
The first section on your Dashboard provides high-level statistics to give you a quick overview of your account. The 3 stats represented are:
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Match Identified Dollars: The dollar amount identified as potentially match eligible based on donor interaction with Double the Donation Matching tools (i.e., donors in the Waiting for Donor, Match Initiated, Pending Payment, and Match Complete statuses).
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Donor Engagement: The percentage of donors who are highly engaged in your matching gift strategy (i.e., donors who have used the Double the Donation search tools, accessed matching gift forms or guidelines, or opened multiple emails)
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Total Donor Events: The total number of matching gift-related actions taken by your donors (e.g., submitting a matching gift request, searching their employer's matching gift company)
Donor Engagement
The most successful Double the Donation accounts have more than 50% of their donors in the High Engagement category.
Donor Event Feed
The Donor Event Feed feed shows recent matching gift-related actions your donors have taken. You'll be able to see the donation record associated with the donor name, the activity that happened which includes a change in the donor's status, and the date/time the activity occurred.
The most successful Double the Donation Matching accounts have had more than 100 donor events in the past month.
To increase the number of donor events, make sure you have enough donations flowing into your account. The best way to keep donations flowing uninterrupted is by using Double the Donation Matching's built-in integrations, which you can learn about here.
If there are not enough donor events in your account, the Dashboard cannot calculate the Donor Event Feed. A placeholder will appear instead.
Company Leaderboard
The Company Leaderboard keeps track of the matching gift companies that are most highly represented by your donor base.
These companies could contribute even more significantly to your mission with a little stewardship!
To increase the number of donation records associated with companies in your account, ensure your donors have access to the Double the Donation search tools on your dedicated matching gift page, in your donation process using integrations, and in your automated emails.
If there are not enough donation records associated with companies in your account, the Dashboard cannot calculate the Company Leaderboard. A placeholder will appear instead.
Match Eligible Donations Leaderboard
The Match Eligible Donations Leaderboard keeps track of the highest-value donations in your account that are eligible for a matching gift.
These donors have the opportunity to make a significant impact on your mission! Focus here first to make sure these highly valuable gifts are matched.
To continue finding the donations with the highest return on matching gifts, make sure you're passing in as many donations as possible through built-in integrations and data import.
If there are not enough match-eligible donation records in your account, the Dashboard cannot calculate the Match Eligible Donations Leaderboard. A placeholder will appear instead.