Can 360MatchPro integrate with Fundraise Up and Salesforce?

This article walks through how Double the Donation can integrate with both Fundraise Up and Salesforce to ensure complete matching gift coverage.

DTDFundraiseUpSalesforce - Integration Graphic


How it Works


Getting Started

Fundraise Up - Salesforce - 360MatchPro FAQs


360MatchPro is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a standard or enterprise 360MatchPro account to activate the matching gift functionality within these partner platforms. Not a 360MatchPro client or interested in upgrading your product tier? Schedule a demo at


360MatchPro has the capability to integrate with many platforms, including Fundraise Up and Salesforce. Using these three platforms, your organization can maximize matching gift revenue and account for all matching gift possibilities. These seamless integrations are used by many fundraisers to double donations with 360MatchPro. 


How it Works

The Fundraise Up and Salesforce integrations allow you to seamlessly identify match-eligible donors from your Fundraise Up donation forms and automatically pass all offline gifts from your CRM into 360MatchPro. Then, 360MatchPro's automation gets to work, providing the right matching gift next steps to donors to help them drive their matching gift requests to completion.

360MatchPro Exclusion Rules

When integrating a donation form and CRM (like Fundraise Up and Salesforce) to 360MatchPro, you should ensure that you review our "Managing Multiple Integrations" article, and that you have our default exclusion rules setup to stop duplicate donation records from flowing in to 360MatchPro. This exclusion rule prevents donation records that contain the same email address and donation amount within your desired period of days from being imported into 360MatchPro:


Duplicate donation settings screenshot

Enable the duplicate donations exclusion rule to prevent duplicate donations from flowing into 360MatchPro.

In addition to our standard exclusion rules, you can also set custom exclusion rules within 360MatchPro. This dynamic feature allows you to prevent your desired exclusions from being imported into 360MatchPro.

If you are using multiple integrations, such as a CRM and a donation form, each platform that records donation data might send slightly different amounts to 360MatchPro. For example, one system might include a processing fee in the total donation amount, while the other system removes all fees and just stores the donation portion of the charge as the total amount. In these cases, we highly recommend using the additional filter to exclude records with the same email address and donation amounts within 20% of each other. The 20% buffer is calculated to catch most of these discrepancies based on industry averages for processing fees, platform fees, transaction fees, etc.


Custom exclusion rule screenshot
Create custom exclusion rules to exclude records within 20% donation amounts of each other.

Salesforce: Custom Filters

Upon activating the Salesforce integration, you can also utilize "Inclusions and Exclusions" to ensure your desired data flows from your CRM into 360MatchPro.

Salesforce - grant

 Utilize custom filters to ensure you capture the correct information within your 360MatchPro account.

From this setting, you may select your desired object and choose values to include in your 360MatchPro dataflow. Many organizations utilize this feature to ensure that the gifts that will not be captured by their  donation forms are indeed captured through their CRM Integration.

For example, if you want to ensure you import all CRM donations with the transaction source of offline gift, you could configure that in this step.

Similarly, you can use this setting to exclude donations that you do not wish to import into 360MatchPro.

Once your exclusion rules are setup, you can integrate your fundraising tools so that data may begin flowing into your 360MatchPro account. Your online donation form donations will flow from Fundraise Up, and your other offline transactions will flow from Salesforce. Navigate to the "Getting Started" section of this article to see your platform-specific integration guides.

See how the data flows across platforms below:

DTD_Salesforce_FRU - Data flow chart

Using this data, 360MatchPro can automate matching gift messaging and help to drive matching gift requests to completion.



Using these three platforms, your organization can identify match-eligible donors and present them with tailored matching gift information no matter if their gifts are made online through Fundraise Up or recorded in your Salesforce account. 


360MatchPro integrates seamlessly with both Fundraise Up donation forms and Salesforce CRM. When a donor makes a gift on a Fundraise Up donation form, the tool identifies their employer and prompts them with a matching gift upsell, inviting the donor to meet their minimum match amount if applicable. Then, 360MatchPro automates matching gift outreach and sends valuable employer data into your Salesforce CRM for tracking purposes. Gifts entered directly in Salesforce will also flow into 360MatchPro to trigger the matching gift automation features. 

Getting Started

To get started, review the steps in the "Managing Multiple Integrations" guide to set up your exclusion rules and ensure your account doesn't product duplicate records. Then, follow the step-by-step integration guides to connect your 360MatchPro account to your Fundraise Up and Salesforce accounts.

1. Managing multiple integrations

2. Fundraise Up integration guide

3. Salesforce integration guide

Fundraise Up - Salesforce - 360MatchPro FAQs

Q: I don't have a 360MatchPro account. How do I get one?

A: Visit to request a demo! Make sure you mention that you use Fundraise Up + Salesforce in your demo request form.


Q: Why should I integrate both Fundraise Up and Salesforce with my 360MatchPro account? 

A: Integrating all of your available fundraising platforms with 360MatchPro ensures no matching gift record falls through the cracks. By utilizing multiple integrations, your organization can ensure matching gift outreach is conducted for every relevant donation along with actionable insights recorded for each of your match-eligible supporters.


Q: How do I access my API keys?

A: Login to your 360MatchPro portal at Navigate to "Settings" and then "API Keys".  If you do not see your API keys available, you might not have the account tier necessary for this functionality.  To get started with a different account tier, visit


Q: How does 360MatchPro integrate with Fundraise Up and Salesforce?
A: The Fundraise Up and Salesforce integrations allow you to seamlessly add 360MatchPro’s matching gift search functionality to your donation forms and automatically pass all donations records from your CRM into 360MatchPro. Then 360MatchPro’s matching gift marketing automation goes to work providing the right matching gift forms, guidelines, instructions, and next steps to your donors to help you drive revenue.

Q: Will matching gift information flow back into either of these platforms?
A: At this time, matching gift information can flow back into both Fundraise Up and Salesforce. 
Within Fundraise Up, you can see which online transactions have associated matching gift data by navigating to your Fundraise Up Dashboard Donations Table View and filtering for transactions with the associated briefcase icon.
Within Salesforce, you can access the donor's company name and matching gift status as long as you use the NPSP default integration mapping.
Q: How do you avoid duplicate records from flowing in from both Fundraise Up and Salesforce?
A: Fundraise Up, Salesforce and 360MatchPro are designed to work together - so you can easily prevent duplicates with a couple of clicks. By setting a limit for duplicate donations within your 360MatchPro settings, you can ensure clean data within your 360MatchPro account.

Q: What types of gifts flow from Salesforce CRM into 360MatchPro?
A: You can customize your integration settings during account setup to choose which gifts are included and excluded in the 360MatchPro import.