Marketing Matching Gifts
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      1. Knowledge Base | Double the Donation
      2. Matching Gifts and Company-Sponsored Volunteering
      3. Marketing Matching Gifts

      Matching Gift Videos for Your Donors

      This article provides an overview of the matching gift videos available in Double the Donation Matching and explains how to use them to promote awareness and understanding of matching gifts among your donor base.

      Download a Free Matching Gift Video

      Request a Personalized Matching Gift Video

      How to Use Your Matching Gift Videos

      Looking for More Marketing Resources?

       

      Double the Donation helps your organization market matching gifts to your donors in many ways! One of the resources available to your organization is an educational and instructional video to help guide your donors through the matching gift process. This video is perfect for your dedicated matching gift page, your donor communications, and your fundraising campaign pages.

       

      Your organization can choose between 2 matching gift videos: a free, Double the Donation-branded video, or a video personalized to your organization's brand, available for a small fee.

      Download a Free Matching Gift Video

      Steps to Download the Free Video

      1. Navigate to the Resources Tab
        Log in to your Double the Donation account.
        Go to the Resources section in the navigation menu and select Marketing Assets.

      2. Download the Video
        Scroll to the "Matching Gift Videos" section and locate the "FREE Matching Gift Video for Donors".
        Click "Download Now" to download the video.

      The free video educates donors about the matching gift process and provides clear instructions for getting their donation matched. This video is ideal for your dedicated matching gift page, donor communications, and fundraising campaign pages.

      Request a Personalized Matching Gift Video

      Cost of Personalized Video: $550

      If your organization would like a customized video featuring your logo, colors, and branding, Double the Donation offers a personalized version of the matching gift video for $550.

      Steps to Request the Personalized Video

      1. Navigate to the Marketing Tab
        In your Double the Donation account, go to the Marketing tab and scroll to the "Matching Gift Videos" section.

      2. Select "Learn More"
        Locate the "Personalized Video for Your Nonprofit" option and click "Learn More".

      3. Submit the Request
        Clicking "Learn More" will open a submission form. Fill out the form with your organization’s logo, brand colors, and matching gift page URL.

      4. Review the Demo
        Review the demo video and the provided information carefully before submitting your request.

      5. Video Creation
        Your personalized video will be created from a standard template, using the information provided. The video will be ready approximately 5 business days after submission and will be delivered via email to the address indicated in the form.

      Note: The $550 invoice will be sent to the billing contact on your account once the video is delivered.

      How to Use Your Matching Gift Videos

      We highly recommend using your matching gift videos in the following ways:

      • Dedicated Matching Gift Page
        Embed the video on your matching gift page to provide donors with clear, instructional content about the matching gift process.

      • Donor Communications
        Include the video in donation receipts and donor acknowledgment emails to reinforce the matching gift opportunity.

      • Campaign Pages
        Use the video on fundraising campaign pages, such as for giving days, peer-to-peer fundraising, or annual campaigns.

      These videos help donors understand the matching gift process and guide them through the steps to request their match, ultimately increasing match submission rates.

      Looking for More Marketing Resources?

      Double the Donation offers various other resources to help your team with marketing matching gifts. These are available in the Marketing Assets tab within your account.