This guide walks you through how to set up, manage, and optimize one-off programs for your organization.
When to Use a Custom Matching Gift Program
Adding a Custom Matching Gift Program
Enabling Auto-Submission for Custom Programs
Viewing, Editing, or Deleting Programs
Alternatives to Deleting a Program
Encouraging Companies to Create Custom Programs
This feature is currently only available for nonprofits using Double the Donation Matching Enterprise or Standard Plans.
Some companies create a unique matching gift program exclusively for a single nonprofit. These “one-off” programs can be an incredible source of additional revenue and engagement — but they must be managed directly in your Double the Donation account since they do not belong in the main corporate matching gift database.
When to Use a Custom Matching Gift Program
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Use a custom program if a company agrees to match gifts only for your nonprofit.
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If a company creates a general program that matches gifts to multiple nonprofits, submit that program for inclusion in the main Double the Donation database instead: Submit a new company program here.
Adding a Custom Matching Gift Program
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Go to Settings > Manage Programs.
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Click Add Program.
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Complete the form fields, ensuring all spelling and details are correct.
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Information entered here is shown to donors exactly as written.
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If program guidelines or forms are in PDF format, email them to data@doublethedonation.com to be uploaded.
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Click Save Program.
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Use the View Program feature to confirm your entry looks correct. You can also search for the company name on your dedicated matching gift page to preview the donor view.
Enabling Auto-Submission for Custom Programs
You can enable auto-submission so that donors’ requests are submitted automatically.
When enabled:
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Donation records update to Match Initiated – Donor Verified.
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An email (with submission details) is sent to the company contact, unless you select No under “Email matching gift form to company contact.”
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The donor receives a confirmation receipt.
Before enabling, make sure your organization profile is up to date: How to update your organization profile.
Viewing, Editing, or Deleting Programs
View a Program
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Go to Settings > Manage Programs.
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Select View Program Details to preview exactly how donors will see the program.
Edit a Program
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Go to Settings > Manage Programs.
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Click Modify Program, make your changes, and Save.
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Updates are live immediately.
Delete a Program
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Go to Settings > Manage Programs.
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Select Delete Program.
Deleting removes the company name from all associated donation records and resets them to Employer Identification in Progress.
Alternatives to Deleting a Program
Instead of deleting, you can:
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Mark a program as Discontinued using the Program Status field.
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Add start and end dates to reflect program duration.
Both options preserve historical data while ensuring donors see accurate information.
Encouraging Companies to Create Custom Programs
Your organization can make it easy for companies to express interest in creating a one-off program:
1. Go to Settings > Manage Programs > Interest Form.
2. Enable the toggle to display a link in your plugin’s “No search results found” message.
3. Choose either:
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The Double the Donation default interest form (automatically provided and branded).
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Your own custom interest page.
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Using an interest form helps capture potential corporate partners who want to support your nonprofit.
Hint! If you want to create a custom page and don't know where to start, check out our free downloadable resource "How to Create an Optimized, Personalized Interest Page." Log in to Double the Donation, navigate to "Settings" --> "Manage Programs" and scroll to the bottom of the page to download this PDF and other resources:
FAQs
Q: Why doesn’t my one-off program appear in the donation form’s search tool?
A: In some partner integrations, the donation form’s search tool is not tied to your account unless the API key is implemented. If the search tool doesn’t recognize your custom company, check if the API key is present by viewing the page source for “DDCONF.”
Q: Can donors still manually submit a match if auto-submission is disabled?
A: Yes. Donors will still see the program details and can follow instructions for manual submission.
Q: Should I delete a program after it ends?
A: Not necessarily. Instead of deleting, use the Discontinued status or enter an end date. This preserves historical donor associations.
Q: Can multiple custom programs exist in my account?
A: Yes. You can manage multiple unique company programs simultaneously, each only visible to your donors.
By properly managing custom (one-off) matching gift programs, your nonprofit can strengthen corporate partnerships, streamline donor communication, and capture more matching gift revenue.