Email Sending
From Email Address
When your initial 360MatchPro account is created, you may see the primary account holder of your organization's email address in the from email address section. However, we default to sending matching gift emails from a Double the Donation email address, matchinggifts@doublethedonation.com. If the CNAME is not fully configured, matching gift emails to donors will come from Double the Donation. The way to have matching gift emails come from your organization's domain is by setting up the CNAME Setup. When it is fully configured, this will help email deliverability for your organization, as it will be less likely to be marked as spam.
Why is the CNAME Setup Important?
Connecting your domain confirms that Double the Donation's 360MatchPro platform is authorized to send messages from your organization's domain, allows us to send emails from an email domain of your choosing, and reduces the chances that your email might end up in the junk folder. If this CNAME Setup isn't completed, donors will be receiving matching gift emails from matchinggifts@doublethedonation.com and if they respond to the matching gift emails, they will email Double the Donation directly instead of your organization. Therefore, when the CNAME Setup is complete, your donors are most likely to own the matching gift emails from your organization and when they respond they will be directly emailing you.
Who should complete the CNAME Setup?
Someone from your IT Team or web developer who has access to your DNS. They'll have to add 3 new records to your CNS. The process is fairly straightforward and can be completed in just a few minutes. It takes 12-24 hours for the CNAMEs to be validated. To make the process as streamlined as possible, we recommend adding a member of your IT team as a user in Double the Donation's 360MatchPro platform.
How does my organization complete the CNAME Setup?
Please share this article within some from your IT team or web developer.
How do I know that the CNAME Setup was completed?
When the CNAME Set up is complete, you will see Valid for each CNAME record.
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