This article walks through how to leverage corporate matching gifts through Facebook fundraising.
Double the Donation and Facebook Fundraising: Best Practices for Leveraging Corporate Matching Gifts
360MatchPro is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a 360MatchPro account to activate the matching gift functionality within this partner platform. Not a 360MatchPro client? Schedule a demo at https://360matchpro.com/demo-request/.
Facebook Fundraising allows you to collect donations via peer-to-peer fundraisers from your supporters and their Facebook friends. If you want to raise more revenue for your organization using matching gifts, consider the following steps to make sure you're educating your donors about their eligibility, guiding donors to their matching gift request forms, and reminding donors to submit those requests so they can double or even triple the amount of their contribution. Here are Double the Donation's 4 best practices for leveraging corporate matching gifts as a Facebook Fundraising user!
1. Share matching gift information on your Facebook Page.
Make sure your Facebook followers know about matching gifts by sharing information about it on your Organization Page's timeline. Make sure you inform your supporters that they could double their impact by submitting a matching gift request to their employer, and give them easy access to their next steps. Encourage folks to share that they've submitted their matches in the comments of your post!
Need some inspiration to get started? Check out some examples here.
2. Use 360MatchPro? Integrate your 360MatchPro account with your CRM.
Make sure your 360MatchPro is integrated with your CRM so you can send automated email follow-ups to donors who made a contribution through Facebook Fundraising. If you use a CRM that integrates with 360MatchPro, you can pass donation data into your 360MatchPro account and kick off those automated email streams to donors who gave through Facebook to encourage them to discover their eligibility and submit their match.
Learn more about 360MatchPro's automated email streams and other features here.
3. Create a dedicated matching gift page on your website.
Do you have a "Ways to Give" page on your organization's website? Consider adding a section for matching gifts so you can lead your supporters to a trusted location on your site to learn more about matching gifts. On this page, you can explain what matching gift programs are and provide donors with a chance to look up their employer’s program forms, guidelines, and instructions. Your dedicated matching gift page will become a useful resource to include in emails, newsletters, and direct messages.
If you have a 360MatchPro account, you can also include the matching gift search tool on this page. To install Double the Donation’s matching gift search tool anywhere on your website, simply copy and paste the Embed Code from your 360MatchPro account onto the desired page. Take a look at an example:
4. Use a messenger bot for your Facebook fundraisers? Make sure to mention matching gifts in your messaging!
Do you use a messenger bot to connect with donors and fundraisers through Facebook? Consider adding matching gift info to your messages to encourage donors to discover their eligibility and submit their matching gift requests! You can add a link to your dedicated matching gifts page or a blog resource to help direct your supporters to your site for more info. The more places you can expose your donors to gift-matching education, the better!
Facebook - Double the Donation FAQs
Q: I use 360MatchPro and I want to directly integrate with Facebook Fundraising. How can I do that?
A: Contact us at firstname.lastname@example.org to stay up to date on the latest from Double the Donation and Facebook Fundraising. We'd love to hear what kind of functionality you'd like to see from an integrated solution!
Q: How do I avoid duplicate entries in my 360MatchPro account when I connect with multiple platforms?
A: See our article on Managing Multiple Integrations for information on how to create a cohesive system on multiple platforms.
Q: What are the different ways I should engage my fundraisers versus my donors?
A: Read our Ultimate Guide to Peer-to-Peer Fundraising for information on how you can engage with your fundraisers and donors.