Double the Donation and Facebook Fundraising: Best Practices for Leveraging Corporate Matching Gifts
Facebook - Double the Donation FAQs
Double the Donation is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a Double the Donation account to activate the matching gift functionality within this partner platform. Not a Double the Donation client? Schedule a demo at https://doublethedonation.com/demo-request/.
Double the Donation and Facebook Fundraising: Best Practices for Leveraging Corporate Matching Gifts
Facebook Fundraising enables supporters to raise money for your organization throughpeer-to-peer fundraisers. While Facebook does not natively support corporate matching gifts, nonprofits can still significantly increase revenue by educating donors and guiding them to submit matching gift requests using Double the Donation Matching.
This article outlines four proven best practices to help you capture matching gift revenue from Facebook Fundraising donors.
1. Share matching gift information on your Facebook Page.
Why this matters
Facebook donors often don’t realize their gifts may be match-eligible. Proactively sharing matching gift information increases awareness before and after donations occur.
Recommended Actions
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Publish posts explaining that many employers match employee donations
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Encourage donors to submit their matching gift requests
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Ask supporters to comment once they’ve submitted a match to build social proof
Need some inspiration to get started? Check out some examples here.
Tip:
Pin a matching gift post to your organization’s Facebook Page during major fundraising campaigns.
2. Use Double the Donation? Integrate your Double the Donation account with your CRM.
Why this matters
Facebook Fundraising donations often land in your CRM without any matching gift follow-up unless automation is in place.
Best Practice
Integrate Double the Donation Matching with your CRM so you can:
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Pass Facebook donation data into Double the Donation
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Trigger automated matching gift email streams
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Remind donors to discover eligibility and submit requests
Outcome: Automated follow-ups reduce manual work while increasing match completion rates.
Learn more about Double the Donation's automated email streams and other features here.
3. Create a dedicated matching gift page on your website.
Why this matters
Facebook does not provide space to explain matching gifts in depth. A dedicated page gives donors a trusted destination to learn more and take action.
What to Include on This Page
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Explanation of what matching gifts are
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Employer eligibility lookup
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Employer forms, guidelines, and instructions
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Clear next steps after donation
How to Add the Search Tool
If you have a Double the Donation account:
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Navigate to Settings → API Keys
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Copy the Matching Gift Search Tool embed code
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Paste it into your matching gifts page
Learn more about the benefits of putting matching gift information on your website here.
4. Use a messenger bot for your Facebook fundraisers? Make sure to mention matching gifts in your messaging!
Why this matters
Many organizations use Messenger bots to communicate with Facebook fundraisers and donors. This is a high-visibility channel for matching gift education.
Recommended Messaging
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Mention that donations may be match-eligible
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Link to your dedicated matching gifts page
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Encourage donors to submit matching gift requests promptly
Best Practice: The more places donors encounter matching gift information, the more likely they are to complete their requests.
Facebook - Double the Donation FAQs
Q: I use Double the Donation Matching and I want to directly integrate with Facebook Fundraising. How can I do that?
A: Contact us at partners@doublethedonation.com to stay up to date on the latest from Double the Donation and Facebook Fundraising. We'd love to hear what kind of functionality you'd like to see from an integrated solution!
Q: How do I avoid duplicate entries in my Double the Donation account when I connect with multiple platforms?
A: See our article on Managing Multiple Integrations for information on how to create a cohesive system on multiple platforms.
Q: What are the different ways I should engage my fundraisers versus my donors?
A: Read our Ultimate Guide to Peer-to-Peer Fundraising for information on how you can engage with your fundraisers and donors.