This article explains what the Donor Event Feed is, where to find it, what each action means, and how to drill into the related donation record.
What the Donor Event Feed Shows
The Donor Event Feed (on your Dashboard) lists the most recent matching gift–related actions taken by your donors. Each entry displays the donor name + gift amount, the action, and the date/time it occurred. The screenshot on page 1 shows a live feed with multiple donor actions and timestamps.
Action Glossary (What each entry means)
Use this table to quickly interpret any line item in the Donor Event Feed.
| Action text (as seen in feed) | Explanation |
| Donor clicked the matching gift form button via email. | Donor selected their employer’s matching gift forms from an automated email. |
| Donor clicked the matching gift form button on the search tool. | Donor selected their employer’s matching gift forms from your plugin search tool. |
| Donor submitted matching gift request. | Donor chose Step 2 in an automated email to report that they submitted their match. |
| Donor selected company name on the donation form. | Donor searched and chose their employer in the streamlined search on your donation form. |
| Donor selected company name on your matching gift page. | Donor searched and chose their employer on your dedicated matching gift page (plugin search tool). |
Where to View More Details
To see the full donation record tied to a feed item, go to Donations and search for that donor (use name, email, or date/time to filter).
Tips for Using the Feed Effectively
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Prioritize outreach: Recent “submitted matching gift request” items signal donors who may deserve a quick thank-you or update.
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Spot intent: Frequent “clicked the matching gift form button” entries indicate donors who are close to submitting—consider a timely nudge.
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QA your placements: “selected company name on the donation form” confirms your confirmation-page widget and search are driving engagement.