Recommended Approach: Company Exclusions

Recommended Approach: Company Exclusions

We strongly recommend that our clients display all companies in the search results and allow the donor to read the information in the matching gift and volunteer grant description fields.  
Learn more below on the reasons why we recommend displaying all companies as we give the pros and cons of excluding some companies vs including all companies: 
  1. If you exclude companies then:
    1. You get questions from donors saying "My company offers a matching gift program. Why isn't my company listed?" This creates a bad donor experience and can, in theory, prevent donors from making their original gift as they start emailing you
  2. If you include all companies then:
    1. You occasionally have donors who submit match requests to their employers when they aren't eligible. The benefit is that we've seen companies switch their programs to be more open to better align their giving programs with employees' charitable causes and some of our larger nonprofit clients actually have processes in place to follow up with these companies to say "20 of your employees work with us and want you to support our cause...Have you considered expanding your program guidelines?"

The other complicated piece is that each company creates its own program guidelines and chooses both the information they share with us and how they categorize organizations that they match to. With less than 100% clear guidelines that align across every company and nonprofit we either have to:
  1. Categorize with an eye for being overly broad - This results in donors thinking they may be match eligible when in fact they're not.  (At the end of the day, donors who aren't eligible don't get their donations matched and your nonprofit raises as much in matching gifts as possible.)
  2. Categorize with an eye for being overly restrictive - This results in donors not realizing they are match eligible when in fact they're not. (At the end of the day, donors who are eligible don't get their donations matched and your nonprofit can raise less money from matching gifts)

Therefore, with the above pros and cons, we strongly recommend including all companies within the search tool. 

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