How does 360MatchPro use my donor information?

How does 360MatchPro use my donor information?

Donor Privacy Concerns: 

If you’re like most nonprofits, your organization’s Employee Handbook, Donor Privacy Guidelines, and/or city/state/country laws specify that donor names and information should not be made public or shared without permission. There are two underlying components to this that must be handled differently:

  1. Sharing donor data outside of your organization with the intent to sell or use the specific donor data for some violation of donor trust. (e.g., Big data companies selling donor data, publishing donor data on your website, etc.)
  2. Sharing donor data with vendors whose sole mission is to facilitate the effectiveness of your organization and only perform actions that are directly decided by your organization. (E.g., Software companies, printing shops, or credit card processors.)

Double the Donation and 360MatchPro fall directly in Category #2 as we only use your donor data to perform actions, send emails, and generate reporting and insights that your organization specifically configures, initiates, and controls. It’s for this reason that 360MatchPro has passed the Donor Privacy Concerns of organizations throughout the world.


With 360MatchPro, you pass donor data into our system so your organization can take the desired action of promoting matching gifts. The data is never made public or used for other purposes. Your 360MatchPro Agreement specifies exactly how your donor data will be used. Usage of 360MatchPro falls within all normal donor privacy guidelines and laws specifying how donor information can be used or shared.


Removal Options:

In the event a donor does not wish to receive matching gift emails or remain within 360MatchPro, we’ve built in multiple donor removal options:

1. At any point, a donor can unsubscribe from all matching gift emails that your organization is sending through 360MatchPro.

2. We offer APIs so you can blocklist any email addresses, including those that have already unsubscribed from your newsletters.

3. If a donor wishes to be removed from all your systems, you can easily delete donation records from 360MatchPro.



    • Related Articles

    • Getting Started: Email Blocklist and Unsubscribes

      Blocklist Management Overview Within your 360MatchPro portal, navigate to "Blocklist Management," which can be found under "Settings." You can use this blocklist to manually indicate donors who should no longer be receiving automated emails or being ...
    • Using the Stats Data

      Your organization can use the Statistics tab to get much more insight into donor activity and analyze the ROI of 360MatchPro from a monthly, quarterly, and annual basis. Our recommended approach is to log in to your account at least on a monthly ...
    • Blocklist: How Records are Added

      Adding Donation Records to Blocklist Donation records can be added to the blocklist in the following ways:  If you have direct CRM integration with 360MatchPro and have donation records tagged "Do not email" those donation records will be added to ...
    • Blocklist: Understanding Notes

      What does the Notes column on the Email Blocklist represent? The Notes column indicates how a donation record was added to the blocklist.  It can take the following values: Ineligible donor - blocklisted for X more days: The donor is ineligible (the ...
    • Do you have a general FAQ we can use on our dedicated matching gift page?

      If you embed our matching gift plugin on your own website you may want to include a FAQ section beneath the plugin. Here are a few sample questions and answers that you're welcome to use. Feel free to modify them. Common Questions: What are employee ...