Do you have benchmark 360MatchPro data we can compare our organization to?

Do you have benchmark 360MatchPro data we can compare our organization to?

Data can vary drastically depending on your 360MatchPro implementation. Please use these as rough guides.

Email Data:

Email deliverability rate:
  • Defined as Emails Delivered / Emails Sent
  • Typical range of 95% - 99%
Email open rate:
  • Defined as Emails Opened / Emails Delivered
  • Typical range of 30% - 60%
  • Note: Email tracking data isn't always passed back to Double the Donation so actual rates are typically higher than statistics indicate
Email click rate:
  • Defined as Emails Clicked / Emails Opened
  • Typical range of 10% - 30%
  • Note: Email tracking data isn't always passed back to Double the Donation so actual rates are typically higher than statistics indicate

Match Identification and Status Data:

General Insights:
  • 15 - 19 Million individuals work at companies with employee matching gift programs
  • The typical organization will see that 5-15% of their donors work for companies with matching gift programs
  • 95% of donors' companies will match to higher education institutions and about 2/3 of companies match donations to a broad range of nonprofits
Match Identification Rate:
  • Defined as donors who have found their company and are in the (Waiting for Donor, Match Intiated, Pending Payment, or Match Complete Status)  / Total Records
  • Typical range of 4-12%
Match Submitted Rate:
  • Defined as donors who are in the (Match Intiated, Pending Payment, or Match Complete Status)  / (Waiting for Donor, Match Intiated, Pending Payment, or Match Complete Status)
  • Typical range of 15-40%
  • Note: The actual figure is often much higher, especially for organizations who aren't manually updating statuses when matching gift checks come in. Many donations sit in the "Waiting for Donor" status even though a donor has used the information provided to submit a match request as they just don't click on the link in the email that would change the status.
Ineligible Rate:
  • Defined as donors who are in an Ineligible Status / Total Records
  • Typical range of 10-30%
  • Note: These are donors who click on a link an email to specifically indicate their gift won't be matched or are automatically marked as ineligible based on exclusions.
Unknown Eligibility Rate:
  • Defined as donors in an Unknown Eligibility Status / Total Record
  • Typical range of 30-80%
  • Note: These are donors who in many cases haven't engaged with our matching gift tools or tracking on their computers is disabled.
Please note, we'd expect that your organization will fall within the typical range for certain metrics and outside of the typical range for other metrics. That is normal depending on your implementation, donor base, and number of follow-up emails being sent.

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