Within Email Customization --> Appearance, you have the ability to customize the appearance of emails. You'll be able to customize the following items within your account:
Your organization's logo
You can upload your organization's logo, so the logo will appear in the 360MatchPro emails sent to your donors. Our recommended dimensions are: 250px wide, 65px tall.
Please note: It is standard for the logo to be on the left-hand side of emails. You cannot center the logo within the emails.
By default, the logo you upload will appear in your automated emails. If you would not like your logo to appear in 360MatchPro emails, you can uncheck the setting below your logo. This setting is checked by default. We only recommend unchecking this setting if you upload an email header image that includes your logo.
You can change the default header image seen within the automated emails by clicking on "Upload New Header Image" and uploading a header image with the recommended dimensions: 600px wide, 140 px tall.
Below is the default header image; if you'd like to change the default header image then "Upload New Header Image" within Email Settings --> Email Appearance.
Please note: if you update the email theme primary color, the default image header color will update to your selection.
Custom header images are a great way for organization's to enhance their branding in their matching gifts emails, beyond their logo. Using our recommended dimensions, organizations may either create new images using their branding materials or modify existing images to accommodate the email format. While this is optional, we believe this is a valuable tool to extend an organization's presence while seeking donation matches.
Here are some examples of custom header images:
Sent on behalf of Because Justice Matters.
This custom header for Because Justice Matters allowed them to incorporate their organization's brand font and imagery while continuing to relay the message about donation matching.
Sent on behalf of Rebuilding Together.
In this example, Rebuilding Together chose to incorporate branded text and imagery, in addition to their logo, which would then appear twice in their email.
Sent on behalf of the Travis Manion Foundation.
The Travis Manion Foundation chose to use the header to include the organization imagery and language, rather than language about donation matching.
Email Theme Primary Color
The primary color within emails is the main color that will be shown. The default header image will be the same as the primary color (see image above).
Email Theme Secondary Color
The secondary color within emails is often the color that is seen for secondary items within the emails such as the end of the email if a donor has an online form available and 360MatchPro includes company information: See example below.
Modify button links
Within the automated emails, we recommend including the following links:
The following steps can apply to editing any of the automated email streams. Below is an example of how the links appear by default with our recommended, automatic configuration in a Match Eligible initial email. Your email links will appear this way automatically if the box next to “Display donor action as steps” (within Email Settings) is checked.
After you edit and save, here is how your custom buttons will appear in an email: