This article walks through how you can use Double the Donation's templates to market and promote workplace giving programs, such as matching gifts, volunteer grants, and payroll giving.
Use Ready-Made Templates to Grow Fundraising
Use Ready-Made Templates to Grow Fundraising
Double the Donation provides customizable marketing templates through Canva, a free graphic design platform.
With these templates, your organization can:
-
Add your logo, colors, and branding
-
Customize text and design elements
-
Export graphics for use across email, social media, donation forms, and campaigns
These templates are included with your Double the Donation subscription at no extra cost.
Getting Started
-
Log in to your Double the Donation account.
-
Navigate to the Resources tab in any module.
-
Select Marketing Assets.
-
Browse and select a template based on your marketing channel (social media, email, print, etc.).
-
Once selected, you’ll be redirected to Canva, where you can edit the design.
Each module contains program-specific templates:
-
Matching Gifts → Matching gift graphics
-
Volunteer Grants → Volunteer grant/VTO graphics
-
Payroll Giving → Payroll giving graphics
This ensures you have the right visuals to promote each workplace giving program.
FAQs
Q: Why do I need workplace giving graphics?
A: Matching gift and other workplace giving graphics educate donors and empower them to participate in these programs. According to research:
-
84% of donors are more likely to give if a match is offered
-
1 in 3 donors say they’d give a larger gift if a match is applied
-
Mentioning matching gifts in appeals increases:
-
Response rate by 71%
-
Average donation by 51%
-
-
78% of donors don’t know if their company offers a giving program
-
59% have never heard of payroll giving
Workplace giving marketing can help your organization increase support and engagement!
Q: What is Canva and how do I access it?
A: Canva is a free-to-use graphic design tool. This site allows Double the Donation to share customizable matching gift graphic templates for your use. Check out this page for a beginner’s guide to using Canva.
Q: What programs does Canva offer to nonprofits/fundraisers?
A: Canva offers its premium features for free to nonprofits. Check out this page to verify your nonprofit status and access Canva’s premium content for free.
Note: Some of Double the Donation’s templates use Premium Content. If you’d like to use these templates, you may need to verify your nonprofit status using the above link.
Q: How do I customize the graphics?
A: Customizing the graphics is simple! Start by selecting a graphic from within your Double the Donation account. This will open the graphic in Canva. From there, you can use Canva’s tools to update the branding, colors, logo, and more. You can even add new graphics or elements to the images however you see fit.
Q: What if I want to make major changes to a graphic?
A: Yes! You can make any edits to fit your campaign needs—small adjustments or full redesigns.
Q: Does this process have any extra costs?
A: No, if you have a Double the Donation account, then you can access and share the matching gift graphics free of charge. Keep in mind that you may need to register your nonprofit with Canva to access Premium Canva Content for free.
Using Double the Donation’s graphics, your organization can promote workplace giving programs to your supporters, helping you to grow your fundraising.
If you have any questions about the graphics, please contact partners@doublethedonation.com