This article explains the return on investment (ROI) that clients typically see after incorporating Double the Donation’s matching gift tools into their fundraising efforts.
ROI from Using Matching Gift Tools
Clients who use Double the Donation's tools often report significant increases in matching gift revenue, including:
-
20% to 50% increases in matching gift revenue
-
100% or greater increases in some cases
The actual results vary based on the organization's efforts to integrate matching gifts across its broader fundraising strategies.
For specific examples of our tools' ROI, check out our case studies. You can also check out some of our happy clients here.
Maximizing Matching Gifts Across Fundraising
While our tools help raise awareness and make it easier for donors to submit matching gift requests, the best results come when organizations incorporate matching gifts throughout their entire fundraising efforts.
-
Marketing Strategy: We encourage organizations to use matching gifts in email campaigns, events, and donor communications.
-
Tools: Double the Donation provides resources to make matching gift information visible at multiple donor touchpoints, increasing awareness and submissions.
For ideas and examples, we recommend exploring: