This article explains the benefits of embedding the matching gift search tool directly on a donation form or on the thank you screen, and how this placement affects donor engagement and matching gift revenue.
Optimal Placement for the Matching Gift Search Tool
To maximize the return on investment (ROI) and increase your matching gift revenue, we recommend incorporating the matching gift search tool into one of the following two spots in the donation process:
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On the donation form as an optional matching gift search field.
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On the donation confirmation (thank you) page as a plugin.
Impact of Embedding the Tool on the Donation Form
When the matching gift search tool is embedded directly into the donation form, donors are prompted to use it as part of their donation process.
Benefits:
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Higher Engagement: On average, organizations that place the search tool on the donation form see a 2.58x increase in usage by donors.
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Increased Donor Identification: Embedding the tool on the form makes it easy for donors to check if their employer offers a matching gift program at the point of donation.
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Encourages Immediate Action: As donors fill out the form, they are more likely to search for matching gift opportunities and take immediate action.
Best Practices:
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Streamlined Design: Ensure the plugin is added in a way that doesn’t disrupt the donation process. It should be in a screen overlay or within an expandable section on the form.
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Balance Simplicity and Functionality: The tool should not overwhelm the form but should be easily accessible.
View this example of our search tool on a donation form.
Benefits of Embedding the Tool on the Thank You Screen
If adding the matching gift tool to the donation form isn’t feasible, the thank you screen is an ideal alternative. Here, donors can immediately access matching gift and volunteer grant information after completing their donation.
Benefits:
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Immediate Access: Donors are more likely to take action on matching gifts right after making their donation when the tool is prominently featured on the thank you page.
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Simple Integration: For organizations that need a streamlined donation form, placing the search tool on the confirmation screen allows you to feature matching gift information without modifying the form itself.
Best Practices:
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Prominent Placement: Display the matching gift search tool at the top of the thank you page so donors can easily find it.
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Encourage Immediate Action: Position the tool where it’s easily visible and allows donors to search for matching gift opportunities without additional clicks.
View the samples on this page.
Summary
For the best results in maximizing matching gift revenue:
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If possible, embed the matching gift search tool directly on the donation form in a seamless and user-friendly way.
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If the form design limits this, place the matching gift plugin prominently on the thank you page to ensure donors can still access the tool easily after completing their donation.
Using Double the Donation Matching Integrations
When using a Double the Donation integration with your fundraising platform, the placement of the matching gift search tool on both the donation form and thank you page is automatically optimized. The Double the Donation team works with over 70 fundraising platform partners to integrate these tools, making the setup process simple and requiring no coding.
Learn More:
Browse our integration partners integration partners to find out more about how the matching gift tools are pre-configured to enhance donor engagement.