This article explains how Double the Donation only uses donor data to perform actions, send emails, and generate reporting and insights that your organization specifically configures, initiates, and controls.
How the Matching Gift Module Uses Donor Data
Double the Donation only uses donor information to:
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Perform actions you configure.
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Send emails you initiate.
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Generate reporting and insights you control.
Your organization decides how donor data is used within the system. Double the Donation does not sell, share, or make donor data public.
Donor Privacy Concerns
Many nonprofits follow donor privacy guidelines, either from internal handbooks or city/state/country laws. These typically require that donor names and information are not shared publicly without permission.
There are two key categories to understand:
Table: Categories of Donor Data Sharing
This table explains the difference between inappropriate and appropriate uses of donor information.
| Category | Description | Examples | Double the Donation Position |
|---|---|---|---|
| Category 1 | Sharing donor data outside your organization for profit or misuse | Selling donor data, publishing it online | We never do this |
| Category 2 | Sharing donor data with vendors whose mission is to support your nonprofit | Software providers, printers, credit card processors | We fall into this category |
Double the Donation belongs to Category 2 — we only use your donor data to facilitate your configured actions.
Because of this, the Matching Gift Module has passed donor privacy reviews for organizations around the world.
How the Matching Gift Module Uses Donor Data
When you use the Matching Gift Module:
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Donor data is passed into the system to promote matching gifts.
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Data is never made public or used outside of your organization’s configured actions.
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Your agreement with Double the Donation specifies exactly how donor data is used.
Usage always falls within normal donor privacy laws and guidelines.
Donor Removal Options
Donors always remain in control of their information. If a donor doesn’t want to receive matching gift emails or remain in the module, they have options:
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Unsubscribe
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Donors can unsubscribe from matching gift emails at any time.
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Blocklist via API
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Your team can blocklist specific email addresses, including those already unsubscribed from newsletters.
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Record Deletion
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If a donor requests full removal, you can delete their donation records from the Matching Gift Module.
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FAQs
Q: Does Double the Donation ever sell donor data?
A: No. Donor data is never sold, shared, or made public.
Q: Who controls how donor data is used?
A: Your organization fully controls how data is passed in and what actions are taken.
Q: Is this compliant with donor privacy laws?
A: Yes. Usage complies with all standard nonprofit donor privacy guidelines and legal requirements.
In short: Double the Donation only uses donor data in ways you configure and control. Donors can opt out or be removed at any time, ensuring full compliance with privacy standards.