This article provides an overview of the features available on Double the Donation Essentials plan and explains the Essentials pricing model.
Why Double the Donation Essentials?
The Essentials plan is the quick-start version of Double the Donation's powerful matching gift automation. If your organization meets the requirements for Essentials (raising less than $1M/year as reported on the most recent Form 990, have never been a Double the Donation client before), you can sign up one of 2 ways: on our website, or through a few select fundraising platforms Refer to specific platform guides for information about which partners are involved in this Double the Donation Essentials partnership.
Learn more about Essentials and sign up here.
Why Double the Donation Essentials?
Double the Donation Essentials is perfect for small organizations or organizations just getting started with workplace giving. That's because:
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The setup process for Double the Donation Essentials is simpler, faster, and easier. Spend less time getting onboarded and more time getting the word out to donors about matching gifts, volunteer opportunities, and more.
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Double the Donation Basic Plan is free to start! Your paid subscription only begins in your second year or when you start raising more money through Double the Donation, whichever comes first. Learn more about pricing here.
Full Feature Breakdown
| Feature | Double the Donation Essentials | Double the Donation Standard |
| Hosted Matching Gift Page | ✔️ | ✔️ |
| Embeddable Matching Gift Plugin | ✔️ | ✔️ |
| High-Level Summary Statistics | ✔️ | ✔️ |
| Donation Form Integrations | One donation form integration | Unlimited donation form integrations |
| Integrations with CRMs | ❌ | ✔️ |
| Automated Matching Gift Email Streams | ✔️ | ✔️ |
| Customizable Templates for Automated Matching Gift Emails | ✔️ | ✔️ |
| CSV Data Import | ❌ | ✔️ |
| Advanced Settings | ❌ | ✔️ |
| Company Exclusions | ❌ | ✔️ |
| Blocklist | ❌ | ✔️ |
| CNAME Customization | ✔️ | ✔️ |
| User Management | Up to 3 users | Unlimited users |
Double the Donation Essentials Pricing
Through our partnerships, Double the Donation has also established a special pricing plan for organizations using Double the Donation Essentials.
| Billing Tier | Pricing |
| Tier 1 | $300 for up to $2,000 in match identified* * Your first year (or first $2,000 in match identified) is free! |
| Tier 2 | $500 for up to $5,000 in match identified |
| Tier 3 | $1,200 for up to $15,000 in match identified |
| Tier 4 | $4,000 for up to $50,000 in match identified |
Above $50,000 in Match Initiated $, get a quote to continue service.
Q: Does this mean Essentials is free to start?
A: Yes! Essentials is free to use until your organization crosses the usage threshold into Tier 2 or you reach the second year of your subscription, whichever comes first.
Q: What if I cross the usage threshold from the free Tier 1 into Tier 2?
A: This transition to Tier 2 occurs at the time your usage crosses one of the thresholds. This day becomes the beginning of your paid subscription: You will be billed for Tier 2 usage on that day, and you will be billed for the Tier 2 fixed price a year from that day.
For example: Cat Rescue Club signs on for Double the Donation for free on January 1, 2022. They reach the Tier 1 usage threshold, $2,000 in match identified, March 1, 2022. On March 1, they are billed $300 and their subscription start date is recorded as March 1, 2022.
Q: What if I cross another usage threshold, but my billing date hasn't arrived yet?
A: If you cross another usage threshold into another tier, you will be billed the difference between your previous tier fixed price and the new tier fixed price; your annual billing date remains the same; when your annual billing date arrives, you will be billed the full amount for your latest tier.
For example, following the Cat Rescue Club from the previous example: On July 1, Cat Rescue Club reaches $5,000 in match identified and is billed $200 (which is $500-300, or the difference between what they pay for Tier 2 and what they have already paid for Tier 1). On March 1, 2023, they have reached the end of their year subscription and are billed $500. They will not pay any more until March 1, 2024, unless they exceed $15,000 between March 1, 2023 and March 1, 2024. On Match 1, 2024, they will be billed $500.
Upgrade Process
If your organization signed on through one of our Double the Donation Essentials partners, your account was automatically created as an Essentials account. However, if you would like to upgrade to a different Double the Donation feature tier to enjoy an expanded feature set, simply contact the Double the Donation Client Success team at support@doublethedonation.com!