This article provides an overview of the features available on the Double the Donation Essentials Plan and explains the pricing model for this plan.
Why Double the Donation Essentials?
The Essentials plan is the quick-start version of Double the Donation's powerful matching gift automation. If your organization meets the requirements for Essentials (raising less than $500,000/year as reported on the most recent Form 990, have never been a Double the Donation client before), you can sign up one of 2 ways: on our website, or through a few select fundraising platforms Refer to specific platform guides for information about which partners are involved in this Double the Donation Essentials partnership.
Why Choose Double the Donation Essentials?
The Essentials Plan is an ideal choice for smaller organizations or those just starting with workplace giving. It provides core features of Double the Donation with a simpler setup process.
Key Benefits of the Essentials Plan:
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Simplified Setup: Quick and easy onboarding, allowing you to start promoting matching gifts, volunteer opportunities, and more with minimal effort.
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Free to Start: Your first year is free, or until you identify up to $2,000 in matching gifts—whichever comes first. After that, your paid subscription begins.
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Affordable: When your organization exceeds the $2,000 in identified matching gifts, you’ll transition to a paid tier with a fixed price. Learn more about pricing here.
Full Feature Breakdown
The table below compares the features available on the Essentials Plan versus other Double the Donation plans:
| Feature | Double the Donation Essentials | Double the Donation Standard |
| Hosted Matching Gift Page | ✓ | ✓ |
| Embeddable Matching Gift Plugin | ✓ | ✓ |
| High-Level Summary Statistics | ✓ | ✓ |
| Donation Form Integrations | One donation platform integration | Unlimited donation platform integrations |
| Integrations with CRMs | ✗ | ✓ |
| Automated Matching Gift Email Streams | ✓ | ✓ |
| Customizable Templates for Automated Emails | ✓ | ✓ |
| CSV Data Import | ✗ | ✓ |
| Advanced Settings | ✗ | ✓ |
| Company Exclusions | ✗ | ✓ |
| Blocklist | ✗ | ✓ |
| CNAME Customization | ✓ | ✓ |
| User Management | Up to 3 users | Unlimited users |
Essentials Plan Pricing
The Essentials Plan offers special pricing for organizations based on the amount of matching gift revenue identified. The pricing tiers are as follows:
| Billing Tier | Pricing |
| Tier 1 |
$300 for up to $2,000 in match identified* * Your first year (or first $2,000 in match identified) is free! |
| Tier 2 | $500 for up to $5,000 in match identified |
| Tier 3 | $1,200 for up to $15,000 in match identified |
| Tier 4 | $4,000 for up to $50,000 in match identified |
Already raising more than $5,000 in matching gifts? Get a quote for the standard plan which provides the best functionality and value.
Upgrade Process
If you started with Double the Donation Essentials through one of our partners, your account was automatically created as an Essentials account. If you would like to upgrade to a different Double the Donation plan, simply contact the Client Success team at support@doublethedonation.com.
FAQs
Q: Does this mean Essentials is free to start?
A: Yes! Essentials is free to use until your organization crosses the usage threshold into Tier 2 or you reach the second year of your subscription, whichever comes first.
Q: What if I cross the usage threshold from the free Tier 1 into Tier 2?
A: This transition to Tier 2 occurs at the time your usage crosses one of the thresholds. This day becomes the beginning of your paid subscription: You will be billed for Tier 2 usage on that day, and you will be billed for the Tier 2 fixed price a year from that day.
For example: Cat Rescue Club signs on for Double the Donation for free on January 1, 2022. They reach the Tier 1 usage threshold, $2,000 in match identified, March 1, 2022. On March 1, they are billed $300 and their subscription start date is recorded as March 1, 2022.
Q: What if I cross another usage threshold, but my billing date hasn't arrived yet?
A: If you cross another usage threshold into another tier, you will be billed the difference between your previous tier fixed price and the new tier fixed price; your annual billing date remains the same; when your annual billing date arrives, you will be billed the full amount for your latest tier.
For example, following the Cat Rescue Club from the previous example: On July 1, Cat Rescue Club reaches $5,000 in match identified and is billed $200 (which is $500-300, or the difference between what they pay for Tier 2 and what they have already paid for Tier 1). On March 1, 2023, they have reached the end of their year subscription and are billed $500. They will not pay any more until March 1, 2024, unless they exceed $15,000 between March 1, 2023 and March 1, 2024. On Match 1, 2024, they will be billed $500.