This article walks through how Double the Donation can integrate with both Funraise and Blackbaud RE NXT CRM to ensure complete matching gift coverage.
360MatchPro is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a 360MatchPro account to activate the matching gift functionality within this partner platform. Not a 360MatchPro client? Schedule a demo at https://360matchpro.com/demo-request/.
360MatchPro has the capability to integrate with many platforms, including Funraise and RE NXT. Using 360MatchPro, Funraise, and RE NXT, your organization can maximize matching gift revenue and account for all matching gift possibilities. These seamless integrations are used by many fundraisers to double donations through 360MatchPro.
How it Works
The Funraise and Blackbaud RE NXT integrations allow you to seamlessly identify match-eligible donors from your Funraise donation forms and automatically pass all offline gifts from your DonorPerfect CRM into 360MatchPro. Then, 360MatchPro's automation gets to work, providing the right matching gift next steps to donors to help them drive their matching gift requests to completion.
360MatchPro Exclusion Rules
When integrating a donation form and CRM (like Funraise and RE NXT) to 360MatchPro, you should ensure that you review our "Managing Multiple Integrations" article, and that you have our default exclusion rules setup to stop duplicate donation records from flowing in to 360MatchPro. This exclusion rule prevents donation records that contain the same email address and donation amount within your desired period of days from being imported into 360MatchPro:
Enable the duplicate donations exclusion rule to prevent duplicate donations from flowing into 360MatchPro.
In addition to our standard exclusion rules, you can also set custom exclusion rules within 360MatchPro. This dynamic feature allows you to prevent your desired exclusions from being imported into 360MatchPro.
If you are using multiple integrations, such as a CRM and a donation form, each platform that records donation data might send slightly different amounts to 360MatchPro. For example, one system might include a processing fee in the total donation amount, while the other system removes all fees and just stores the donation portion of the charge as the total amount. In these cases, we highly recommend using the additional filter to exclude records with the same email address and donation amounts within 20% of each other. The 20% buffer is calculated to catch most of these discrepancies based on industry averages for processing fees, platform fees, transaction fees, etc.
Create custom exclusion rules to exclude records within 20% donation amounts of each other.
Blackbaud RE NXT: Custom Filters
Upon activating the Blackbaud RE NXT integration, you can also utilize the "Custom Filters" step to ensure your desired data flows from your CRM into 360MatchPro:
Utilize custom filters to ensure you capture the correct information within your 360MatchPro account.
From this setting, you may select your desired object and choose values to include in your 360MatchPro dataflow. Many organizations utilize this feature to ensure that the gifts that will not be captured by their Funraise donation forms are indeed captured through their CRM Integration.
For example, if you want to ensure you import all CRM donations with the transaction source of offline gift, you could configure that in this step.
Once your exclusion rules are setup, you can integrate your fundraising tools so that data may begin flowing into your 360MatchPro account. Your online donation form donations will flow from Funraise, and your other offline transactions will flow from RE NXT. Navigate to the "Getting Started" section of this article to see your platform-specific integration guides.
See how the data flows across platforms below:
Using this data, 360MatchPro can automate matching gift messaging and help to drive matching gift requests to completion.
Features
Using these three platforms, your organization can identify match-eligible donors and present them with tailored matching gift information no matter if their gifts are made online through your Funraise donation forms or recorded in your RE NXT CRM.
360MatchPro integrates seamlessly with both Funraise donation forms and RE NXT. This means you can get started with each integration in minutes and no matter which platform registers your donations, you can rest assured that 360Match will tag and track match-eligible donors as they submit their matching gift requests.
These integrations also provide settings to avoid duplicate tracking and outreach, meaning your donors will not receive multiple matching gift messages even if you are tracking transaction information from both your donation forms and CRM.
Getting Started
To get started, review the steps in the "Managing Multiple Integrations" guide to set up your exclusion rules and ensure your account doesn't product duplicate records. Then, follow the step-by-step integration guides to connect your 360MatchPro account to your Funraise and RE NXT accounts.
Funraise - RE NXT - 360MatchPro FAQs:
Q: I don’t have a 360MatchPro account. How do I get one?
A: Visit https://360matchpro.com/demo-request/ to request a demo! Make sure you mention that you use Funraise and RE NXT in your demo request form.
Q: I'm an existing 360MatchPro client. Where do I find my credentials?
A: The Funraise and RE NXT integrations allow you to seamlessly add 360MatchPro’s matching gift search functionality to your donation forms and automatically pass all donations records from your CRM into 360MatchPro. Then 360MatchPro’s matching gift marketing automation goes to work providing the right matching gift forms, guidelines, instructions, and next steps to your donors to help you drive revenue.
Q: Will matching gift information flow back into either of these platforms?
A: At this time, matching gift information can flow back into RE NXT.
A: Funraise, RE NXT and 360MatchPro are designed to work together - so you can easily prevent duplicates with a couple of clicks. By setting a limit for duplicate donations within your 360MatchPro settings, you can ensure clean data within your 360MatchPro account.
Q: What types of gifts flow from RE NXT CRM into 360MatchPro?