Getting Started: Marketing Overview

Getting Started: Marketing Overview


Within your 360MatchPro account, you have access to matching gift resources for you and your team to utilize in order to maximize the use of 360MatchPro and market matching gifts more efficiently across your broad fundraising and communication to donors. 


You'll be able to view examples of how other nonprofit organizations have incorporated matching gifts in multiple locations and communications to donors. These include the following:
  1. In the Donation Process
  2. In Your Communications
  3. On Your Website

Matching Gift Videos

Double the Donation helps your organization market matching gifts to your donors in many ways! One of the resources available to your organization is an educational and instructional video to help guide your donors through the matching gift process. This video is perfect for your dedicated matching gift page, your donor communications, and your fundraising campaign pages.

Your organization can choose between 2 matching gift videos: a free, Double the Donation-branded video, or a video personalized to your organization's brand, available for a small fee.

Download Resources

Get access to our matching gift downloadable resources. You can download the following resources within your account:
  1. Ultimate Guide to Matching Gifts
  2. Ultimate Guide to Marketing Matching Gifts
  3. Collection of 50+ Matching Gift Graphics
  4. Presentation Template: Develop a Matching Gift Roadmap
  5. Presentation Template: Develop a Matching Gift Marketing Plan
  6. Excel Template: Matching GIft Tracking and Reporting
  7. Checklist: 10 Steps to Matching Gift Success
  8. Prewritten Matching Gift Articles 
  9. Matching Gift Buy-in: How to Spark Team-Wide Engagement
  10. Improving The Donor Journey with Matching Gifts
  11. A Complete Guide for Affiliates and Chapters

Please see these additional resources for more marketing tips:
  1. Marketing page
  2. Weekly webinars

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