Email Statistics

Email Statistics

To give you insight on email deliverability and donors' interaction with emails, Email Statistics shows the following information:
  1. Total Emails Delivered: number of emails that have been received by donors whose email addresses are within your account. 
  2. Percent Opened: portion of 360MatchPro emails that have been opened by donors.
  3. Percent Clicked: portion 360MatchPro of emails that donors have interacted with (for example, using buttons & clicking links).


Total Emails Delivered

The Email Deliverability Rate is defined as emails delivered divided by total emails sent. The typical range is about 95% - 99%.

Percent Opened

The Email Open Rate is defined as emails opened divided by total emails delivered. The typical range is about 30% - 60% for emails via 360MatchPro. The nonprofit industry average email open rate is 20%.
Note that full email tracking data isn't always passed back to Double the Donation, so actual rates are typically higher than statistics indicate.

Percent Clicked

Often donors click on the buttons within the matching gift emails to do one of the following: 
  1. Go to their employer's online form or paper form to submit a match
  2. Using the matching gift search tool on your dedicated matching gift page to see if they are for a company with a matching gift or volunteer grant program
  3. Identify that they've submitted a match
  4. Identify that they are ineligible for a match
The Email Click Rate is defined as emails click divided by emails opened. The typical range is about 10% - 30% for emails via 360MatchPro. The nonprofit industry average email click rate is 3%.
Note that full email tracking data isn't always passed back to Double the Donation, so actual rates are typically higher than statistics indicate.

Breakdown by Email - All

You'll be able to interact with a graph that shows you a day-by-day comparison of the number of emails that have been clicked, opened, and delivered. You can change the Date Range to focus on a specific span of time or select specific Campaigns.


You can also click on the graph keys (Delivered, Opened, and Clicked) to make the graph show just the amount of emails delivered, clicked, or opened. The example below shows just emails clicked.





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