This article provides an overview of the marketing resources available in the Double the Donation Matching module, including customizable matching gift templates, matching gift videos, and downloadable resources.
Customizable Matching Gift Templates
Marketing Resources in Double the Donation Matching
Within your Double the Donation Matching account, you have access to a variety of marketing resources that can help you promote matching gifts more effectively across your organization’s fundraising and donor communications.
Customizable Matching Gift Templates
Double the Donation provides ready-made matching gift templates through Canva, a graphic design website. These templates are fully customizable, allowing you to tailor them to your organization’s branding and needs.
Key Features:
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Customizable: Modify templates to fit your messaging and style.
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Easy to Use: Templates can be used for marketing across emails, websites, and social media platforms.
For more details, refer to our guide on customizable matching gift templates.
Matching Gift Videos
To help your organization market matching gifts to donors, Double the Donation provides two video options:
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Free, Double the Donation-branded video
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Customizable video personalized with your organization’s logo and branding (available for a small fee).
These videos are ideal for use on your dedicated matching gift page, in donor communications, and across fundraising campaign pages.
For more information on matching gift videos, visit our guide on matching gift videos.
Download Resources
Double the Donation offers several downloadable resources to help you market matching gifts effectively:
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Ultimate Guide to Matching Gifts
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Ultimate Guide to Marketing Matching Gifts
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50+ Matching Gift Graphics
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Presentation Templates (e.g., Develop a Matching Gift Roadmap, Develop a Matching Gift Marketing Plan)
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Excel Template: Matching Gift Tracking and Reporting
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Checklist: 10 Steps to Matching Gift Success
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Prewritten Matching Gift Articles
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Matching Gift Buy-in: How to Spark Team-Wide Engagement
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Improving the Donor Journey with Matching Gifts
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A Complete Guide for Affiliates and Chapters
Please see these additional resources for more marketing tips:
Examples of Marketing Integration
You can view examples of how other nonprofits are incorporating matching gifts into various communications and across their websites. These examples include:
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In the Donation Process: Ensure matching gift options are part of the donation flow.
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In Your Communications: Promote matching gift opportunities through emails, newsletters, and social media.
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On Your Website: Feature matching gift tools and resources prominently on your site.
FAQs:
Q: How can I integrate the matching gift plugin on my website?
A: Embed the matching gift plugin on donation forms, volunteer registration pages, or a dedicated corporate giving page on your website. This will allow donors and volunteers to easily access matching gift information.
Q: Are the matching gift videos customizable?
A: Yes, you can choose between a free, Double the Donation-branded video or a paid, customizable version that includes your organization’s logo and branding.
Q: Where can I download matching gift resources?
A: Download resources like guides, templates, and graphics directly from your Double the Donation account. Visit the Marketing Assets section to access these resources.