This article walks through how you can use Double the Donation's templates to market and promote matching gifts.
Use Ready-Made Templates to Grow Fundraising
Use Ready-Made Templates to Grow Fundraising
Double the Donation provides fundraisers with ready-made matching gift templates through a graphic design website called Canva. These templates are completely customizable, and they can be used by your organization to aid in matching gift marketing.
This means that you can access a matching gift template, add your logos, colors, and branding, and share that resource across your different channels - all included with your 360MatchPro subscription!
Getting Started
To access 360MatchPro's matching gift templates, log in to your 360MatchPro account. Select "Resources" rather than "Marketing Assets". From there, you can browse different template options and search for your preferred marketing platform.
You may also be able to access matching gift templates from 360MatchPro's unique matching gift feature page.
Once you select a template, you will be redirected to Canva, a customizable graphic design site. This site will allow you to update your templates' colors, fonts, branding, and more. You can make any desired changes within Canva, and then export your design to use across marketing channels.
FAQs
Q: Why do I need matching gift graphics?
A: Matching gift graphics helps to educate donors and empower them to submit matching gift requests. According to research:
- 84% of survey participants say they’re more likely to donate if a match is offered
- 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.
- Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.
Matching gift marketing can help your organization increase support and engagement!
Q: What is Canva and how do I access it?
Canva is a free-to-use graphic design tool. This site allows Double the Donation to share customizable matching gift graphic templates for your use. Check out this page for a beginner’s guide to using Canva.
Q: What programs does Canva offer to nonprofits/fundraisers?
Canva offers its premium features for free to nonprofits. Check out this page to verify your nonprofit status and access Canva’s premium content for free.
Note: Some of Double the Donation’s templates use Premium Content. If you’d like to use these templates, you may need to verify your nonprofit status using the above link.
Q: How do I customize the matching gift graphics?
Customizing matching gift graphics is simple! Start by selecting a graphic from within your 360MatchPro account. This will open the graphic in Canva. From there, you can use Canva’s tools to update the branding, colors, logo, and more. You can even add new graphics or elements to the images however you see fit.
Q: What if I want to make major changes to a matching gift graphic?
You can make any changes to the matching gift graphics to suit your organization’s needs.
Q: Does this process have any extra costs?
No, if you have a 360MatchPro account, then you can access and share the matching gift graphics free of charge. Keep in mind that you may need to register your nonprofit with Canva to access Premium Canva Content for free.
Using Double the Donation’s matching gift graphics, your organization can promote employer-matching gifts to your supporters, helping you to grow your matching gift fundraising.
If you have any questions about matching gift graphics, please contact partners@doublethedonation.com