Does Double the Donation integrate with Virtuous?

This article walks through Double the Donation's integration with Virtuous.

Step-by-Step: Integrate Double the Donation's 360MatchPro into Virtuous Giving

Section 1: Activate 360MatchPro in Virtuous CRM

Section 2: Add Double the Donation to your donation form

Virtuous - Doube the Donation FAQs


360MatchPro is the industry-leading matching gifts automation solution for nonprofits and educational institutions to identify more matching gift revenue opportunities and drive more matches to completion. You’ll need a 360MatchPro account to activate the matching gift functionality within this partner platform. Not a 360MatchPro client? Schedule a demo at

Step-by-Step: Integrate Double the Donation's 360MatchPro into Virtuous Giving

If you only use Virtuous CRM without donation forms, then you can just follow the first half of this guide. If you use Virtuous donation forms through Virtuous Marketing, then follow sections 1 and 2 to activate the integration and add 360MatchPro to your donation forms.

Section 1: Activate 360MatchPro in Virtuous CRM

Step #1: Log in to Virtuous CRM, and select "Settings" from the left side of the screen. 



Step #2: Select "All Settings" and then "Connectivity". 




Step #3: Select the Integrations card.



Step #4: Select "Add an integration" and then choose "Double the Donation" from the drop-down menu.



Step #5: Enter your public and private API keys and select "Save Integration". 

Not sure how to find your API keys? Check out this article



You're all set! You have connected your Virtuous and 360MatchPro accounts. Keep reading to add 360MatchPro to your Virtuous Giving forms.

Section 2: Add Double the Donation to your donation form

Step #1: Navigate to Virtuous Marketing. Select "Forms" from the menu on the left side of your dashboard. From there, click "Actions" and select "Create a donation form" from the dropdown menu.  



Step #2: Enter the name of the form and click "Next."



Step #3: Find "Double the Donation" in the list of items on the left. Drag "Double the Donation" to the spot on your form where you would like to embed the search tool. 



Your form will now look like this:



Step #4: You can now click "Actions" and select "Preview" to see the Double the Donation search tool on your form. Make sure to continue through the process to set up your confirmation page and click "Save and Publish."


Virtuous - Doube the Donation FAQs

Q: I don’t have a 360MatchPro account. How do I get one?

A: Visit to request a demo! Make sure you mention that you use Virtuous in your demo request form.


Q: What if I only use Virtuous CRM and not Virtuous Marketing?

A: You can still integrate 360MatchPro with only Virtuous CRM. Simply use the first half of this integration guide to connect Virtuous CRM to your 360MatchPro account by connecting your API keys.


Q: How does the 2-way sync work between 360MatchPro and Virtuous CRM?

A: 360MatchPro will send company information back to Virtuous CRM within the Gift Record. The DTD logo will appear next to records where an employer has been identified. When clicked, the DTD plug-in appears with the donor-selected company information updated in real-time.


Q: Where else can I embed Double the Donation's plugin, other than on my Virtuous donation form?

A: We recommend you create a dedicated matching gift page on your website to place matching gift information in the path of every website visitor, not just those already on your donation form. On this page, you can explain what matching gift programs are and provide donors with a chance to look up their employer’s program forms, guidelines, and instructions. Your dedicated matching gift page will become a useful resource to include in emails, newsletters, and direct messages.


To install Double the Donation’s matching gift search tool anywhere on your website, simply copy and paste the Embed Code from your 360MatchPro account onto the desired page. Take a look at an example from the Cat Rescue Club: 



Q: Where can I learn more about the 360MatchPro and Virtuous integration?

A: Navigate to our partner landing page to learn how 360MatchPro and Virtuous can increase your matching gift revenue!