How Employment Information is Identified Across Double the Donation Tools
This article explains the four primary methods Double the Donation uses to identify a supporter's employer. By accurately capturing employment information across donation forms, volunteer registration pages, and email streams, our tools ensure your organization maximizes its workplace giving revenue.
Overview of Employer Identification
The Four Identification Methods
1. Embedded Search Tools (Donation & Volunteer Forms)
3. "Identification in Progress" Email Streams
4. Historical Match and Supporter Data
Overview of Employer Identification
Double the Donation uses automated data-matching and user-input tools to determine where a supporter works and whether their company offers a workplace giving program. Whether a supporter is making a financial contribution or signing up for a volunteer event, their employment data is identified using four primary methods:
The Four Identification Methods
1. Embedded Search Tools (Donation & Volunteer Forms)
When a supporter interacts with the Double the Donation streamlined search field on an online donation form, a volunteer registration page, or a dedicated matching gift/volunteering page, the system instantly captures the selected company.
- How it works: As the supporter types, our database provides smart-search suggestions. Once selected, that employer profile is permanently associated with the transaction or volunteer record.
- Integration: This works seamlessly across all online donation and volunteer management forms that integrate with Double the Donation.
Click here to learn more about the online donation and registration forms we integrate with.
2. Corporate Email Addresses
If a supporter registers or donates using a corporate email domain (e.g., jane.doe@homedepot.com), Double the Donation automatically analyzes the domain name.
- How it works: The system cross-references the email domain against our extensive corporate database. If a match is found, the record is automatically linked to that employer's matching gift or volunteer grant program, even if the supporter didn't manually use the search tool.
3. "Identification in Progress" Email Streams
For supporters who use a personal email address (like Gmail or Yahoo) and do not interact with the search tool during their initial submission, their record is placed in an Identification in Progress status.
- How it works: An automated follow-up email stream prompts the supporter to identify their employer.
- The Result: If the supporter clicks through the email and selects their company using the search tool, Double the Donation retroactively updates the record, moving it into your platform's active dashboard.
4. Historical Match and Supporter Data
To reduce manual tracking and prevent records from sitting in an unknown status, Double the Donation leverages historical data to autofill employment details for recurring or subsequent actions.
- Automatic Updates: When a supporter identifies their employer once, future contributions or volunteer logs tied to that same individual are automatically associated with that company.
- Advanced Settings (Automated Lookback): Within your account's Advanced Settings, you can enable a feature that utilizes a 6-month lookback window based on the supporter's email address:
- Past Records: When a new record with an employer name is created, the system automatically checks the previous 6 months for records sharing that email address that lack employer data, and retroactively applies the company name to them.
- New Records: When a new record without an employer name is created, the system checks the previous 6 months for any records sharing that email address that do have an employer name, and automatically applies it to the new record.
Click here to learn more about the Advanced Settings feature.
Frequently Asked Questions
Q: It appears the wrong company is being associated with several supporter records. Why could that be?
A: This is almost always caused by shared email addresses when the Advanced Settings mapping feature is enabled. If multiple family members, or individuals within an organization, use the exact same email address for different entries, the system will assume they work for the same employer. To prevent this, ensure that each supporter record has a unique email address. If an email address is unknown, it is best to leave the email field entirely blank rather than using a generic placeholder. Click here to learn more about the Advanced Settings feature.