Email filters have gotten smarter and stricter over the years, and may review your Domain Name Server (DNS) records to verify the From address sending the email. You can give Double the Donation's 360MatchPro platform permission to send emails on your behalf by adding a few new records in your DNS.
Why is this important?
When you create your account we default to sending emails from a Double the Donation email address. Connecting your domain confirms that Double the Donation's 360MatchPro platform is authorized to send messages from your organization's domain, allows us to send emails from an email domain of your choosing, and reduces the chances that your email might end up in the junk folder.
Work with your IT team to add the new records
Your IT team or web developer will need to add 3 new records to your DNS. This is a very simple process, but it's possible that they might not have done this before if you'd never used an Email Service Provider before to send marketing emails.
Our Knowledge Team has explained the entire process in this article
to explain why and how this is can be complete in a just a few minutes. To make the process as streamlined as possible, we recommend adding a member of your IT team as a user in Double the Donation's 360MatchPro platform.
Here's a simple email you can copy and share with your IT team:
We are now sending matching gift emails through 360MatchPro, a matching gift marketing automation platform by Double the Donation. To give Double the Donation authorization to send emails on our behalf, we need to add 3 new records to our DNS zone files for our company domain. This includes 3 CNAME records.
The values for these records are all provided in the 360MatchPro platform once we enter our company domain as an email sending domain. This article from Double the Donation's 360MatchPro team walks you through the entire process.