How can we track visitors to our nonprofit's matching gift page where we embedded Double the Donation's plugin?

How can we track visitors to our nonprofit's matching gift page where we embedded Double the Donation's plugin?

PLEASE NOTE THIS REPORTING FUNCTIONALITY IS IN TESTING MODE AND ISN'T FULLY SUPPORTED YET.


Did you know that almost all websites already include analytics software? The most common analytics software is Google Analytics and there’s a very high probability that your organization is using it. In fact that’s the same analytics software that Double the Donation uses.


If your organization embeds our matching gift widget on your own site then your own analytics should automatically measure the number of people visiting each page.


For instance if you build a matching gift page and embed our matching gift widget at https://yourwebsite.org/match then through Google Analytics (or other tools) you can see the number of people who go to that page.


Search for Your Organization’s Match Page on Google Analytics


In addition to tracking the number of people who arrive at your match page you can see where they’re coming from. Let’s say you added a link to your match page on your ways-to-give page, donation page, and confirmation screen then you can see where your visitors are arriving from.


One thing worth noting is that each time someone searches for a company it does not reload the page. We designed our tool to be as streamlined as possible and thus search results load dynamically without refreshing the entire page.

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