How can we track visitors to our nonprofit's hosted matching gift page on Double the Donation's site?

How can we track visitors to our nonprofit's hosted matching gift page on Double the Donation's site?

If your organization has chosen to host a match page on our servers then you can employ many of the same tracking strategies as those organizations that embedded our widget on their own sites. The difference is that you need to direct people to a page on your own site then automatically redirect visitors to the match page on our site.

For instance if you direct your organization’s donors to a URL on our servers such as then the best option is to set up a 301 redirect from a page on your site to the page on our site.

Here’s the standard process:

  1. Create an account on Double the Donation’s website.
  2. Choose your URL on Double the Donation’s site (ex.
  3. Create a page on your website (ex.
  4. Set up a 301 redirect (a permanent redirect) from to
  5. Direct your donors and volunteers to which will instantly redirect to

By directing your donors to a page on your site most of the visitors will appear within your own analytics.

The only time your analytics won’t pick up visitors will be if individuals who arrive at then share that URL with their peers or across social media.

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